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Underground Cellar | Company Profile

2/1/2026

Contact Information

👤
Underground Cellar
🏢
Underground Cellar
📍
Sonoma, California, US

Industry & Market

Primary Industry
wine & spirits
Location
Sonoma, California, United States

Company Metrics

👥Total Employees
2
⚙️Engineering
1
💼Sales Team
N/A
📈Marketing
N/A
📅Founded
2009
💰Revenue
5M

Funding Information

Total Funding
$16.3M
Latest Stage
Merger / acquisition
Annual Revenue
$5,015,000

Headcount Distribution

Total Employees
2
Departments
19

By Department

Department Breakdown

Engineering
Entrepreneurship
Accounting
Administrative
Arts And Design
Business Development

Technology Stack

Other

Cloudflare DNSMicrosoft Office 365ReactRemoteSlackVercel
Total: 6 technologies

Keywords & Focus Areas

marketplacese-commerce platformswine & spiritsinternet technologyinformation technologywineriespremium winewine upgradesexclusive wine accesscurated wine collectionsgamified wine experiencesurprise upgradesrare cult winestrusted wine deliveryfast reliable shippingsatisfaction guaranteedaily wine offersnapa valley winesboutique wineriescollector-worthy bottles+10 more
30 total keywords

Underground Cellar

Overview

Upgrading the wine experience by bringing curated collections, exclusive upgrades, and premium selections directly to enthusiasts and collectors. Featuring a gamified wine shopping platform, the organization delivers surprise upgrades from boutique and renowned wineries, combined with trusted shipping and a satisfaction guarantee for its customers.

Operating as a leading online wine retailer, the platform specializes in rare, vintage, and luxury wines, providing fast order fulfillment and a seamless buying experience for wine lovers seeking hidden gems and collector-worthy bottles from around the world.

Basic Information

Industry wine & spirits
Founded 2009
Revenue 5M
Headquarters Sonoma, California, United States

Contact Details

Key Focus Areas & Initiatives

  • Marketplaces
  • E-commerce platforms
  • Wine & spirits
  • Internet technology
  • Information technology
  • Wineries
  • Premium wine
  • Wine upgrades
  • Exclusive wine access
  • Curated wine collections
  • Gamified wine experience
  • Surprise upgrades
  • Rare cult wines
  • Trusted wine delivery
  • Fast reliable shipping
  • Satisfaction guarantee
  • Daily wine offers
  • Napa Valley wines
  • Boutique wineries
  • Collector-worthy bottles
  • Hidden gems
  • Fast order fulfillment
  • Wine subscription
  • Discover amazing wines
  • Wine e-commerce
  • Wine shopping
  • Customer satisfaction
  • Wine lover community
  • Premium selections
  • Wine shopping experience
  • Wine deals
  • Luxury wine gifts
  • Vineyard partnerships
  • Rare wine offers
  • Wine exchange
  • Best wine collections
  • Special offers
  • Premium upgrades
  • Risk-free shopping
  • Wine discovery
  • Wine tasting
  • Wine delivery service
  • Wine quality guarantee
  • Exclusive offers
  • Wine enthusiasts
  • Online wine retailer
  • Vintage wines
  • Fine wines
  • Wine collections
  • Wine gifting
  • Shop wine online
  • Wines from France
  • Wine club
  • Varietals
  • Culinary wine experience
  • Curated selections
  • B2C
  • E-commerce
  • D2C
  • Services
  • Consumer internet
  • Consumers
  • Internet
  • Information technology & services

Technologies Used

  • Cloudflare DNS
  • Microsoft Office 365
  • React
  • Remote
  • Slack
  • Vercel

Affiliated Organizations & Regional Branches

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