Hands-on support
A Bitscale GTM engineer on every paid plan. Clay includes co-building only on Enterprise.
Bitscale vs Clay
The 
Clay alternative that's up to 70% more affordable
The same enrichment power without paying for every webhook, API call, and automation step. With Bitscale, you pay when a data source returns a verified result, and your workflows sync with your CRM.
Coverage you can tune
150+ data sources in a managed waterfall, run in the order you choose.
A price you can predict
Credits only go on verified data. Webhooks, API calls and CRM syncs are free.
We migrate 7 of 10 Clay customers who test us
4.8 on G2
What teams say
Left Clay for coverage“Clay's data outside the US was pretty thin for us, so we were losing accounts we should've reached. Bitscale's coverage is just better by region, and honestly it's a lot easier to use. We're not relying on one person who knows how to run it.”
Shannon JhanjiGrowth Operations, Guidebook
92%
Read the storyemail and phone coverage on a European ICP
Left Clay for pricing“We switched from Clay to Bitscale to stop paying twice, once for the data, then again for every action to use it. Bitscale has the same sources for one bill we can predict. So we scaled.”
RonakHead of Growth, Phyllo
43K+
Read the storyCRM records cleaned, from 300K+ contacts processed
Left Clay for support“We left Clay for support. The Bitscale team helps us co-build workflows. It runs our whole outbound now, and two years in we don't even think of any other tool.”
Dakshin KarthikGTM Engineer, Scrut Automation
5x
Read the storymore ICP accounts identified
A simpler way to enrich
Bitscale vs Clay
What changes for your team
Keep the waterfall enrichment, AI research, and data sources. Lose the second meter for actions. Bitscale brings those workflows into your CRM with a specialist to help set them up.
150+data sources
75+prebuilt playbooks
$349monthly starting price
Up to 70%less in our cost model
Bitscale and Clay, line by line.
Bitscale pricingSwipe the table to compare both products →
| Capability |  |  |
|---|---|---|
| How you are billed | One meter: credits for verified data. Everything else is included. | Two meters: Data Credits for data, plus a monthly Actions limit for platform work |
| Data credits for your money | 15,000 credits for $349 a month on Growth, about 2.3¢ each | 6,000 Data Credits for $495 a month on Growth, about 8.3¢ each, before Actions |
| Running webhooks, API calls and CRM syncs | Free and unlimited. No credits used. | Each run counts against your Actions limit. Need more? Buy a bigger Actions tier. |
| CRM sync | Two-way HubSpot from $349 a month. Salesforce from $799. Every sync is free. | From Growth, $495 a month. Every record synced uses Actions. |
| Searches that find nothing | Free. Credits only go on verified results. | Every step that returns data, and every validation check, uses Data Credits and an Action, valid or not. |
| Unused balance | Credits roll over, up to 3x your plan | Data Credits roll over, up to 2x your monthly amount. Actions reset every month. |
| Help building workflows | A Bitscale GTM engineer on every paid plan from Growth: 3 hours on Growth, 8 on Booster, dedicated on Enterprise | Onboarding and co-building on Enterprise only |
Private Slack channel | From Booster, $799 a month | Enterprise only |
| Rows per grid | 100,000 from Starter. Unlimited on Enterprise. | Up to 50,000 per table on Launch |
| Free plan | Free forever, up to 50,000 rows per grid | 100 Data Credits and 500 Actions a month, 200 rows per table |
| Waterfall enrichment and an AI research agent | Yes | Yes |
The cost of an action
One workflow. Two very different bills.
Imagine enriching 10,000 contacts: find an email, verify it, find a mobile number, check intent, and push to your CRM. In Clay, the platform steps count as actions alongside data credits. In Bitscale, those steps are free; you pay for verified results.
Clay bills
Data plus every action
Provider attempts, webhooks, API calls, logic, automations, and CRM pushes all count toward the monthly Actions limit.
Bitscale bills
Only results you can use
One data credit for a verified result. A search that finds nothing uses no data credit; platform actions are unlimited.
Cost to enrich 10,000 contacts
ClayData + paid actions~$4,000
Data
Paid actions
BitscaleData only~$1,000
Data
Actions included$0
~$3,000 less
Illustrative figures for a standard workflow. The action portion varies with the number of steps; total cost depends on volume, sources, and match rate.
Why teams switch
Where Bitscale pulls ahead
Get managed enrichment, predictable billing, and help from a real specialist when you move your workflows.
No action tax
Webhooks, API calls, automations, and CRM pushes are free and unlimited. A data search that returns nothing uses no Bitscale data credit.
One credit, one meter
Pay for the verified result you keep. Unused credits can roll over for up to three months, so your data budget is easier to plan.
Setup done for you
A specialist maps and rebuilds your workflows. Start from 75+ prebuilt playbooks instead of an empty table.
Up to 70% less
Bitscale's standard multi-step workflow cost modelling shows savings of up to 70%, mainly by removing platform action charges.
We move it for you, in about a week.
A Bitscale specialist does the rebuild with you. Your outbound keeps running the whole time.
- 01
Map
A specialist maps your current Clay tables and workflows.
- 02
Rebuild
We rebuild them around your CRM, starting from ready-made playbooks where they fit.
- 03
Tune
Each workflow is tuned for accuracy on your own records.
- 04
Switch
Run both side by side until you're sure, then switch.
What teams say after the switch.
All customer stories4.8on G2“It feels a lot like Clay in terms of how much you can do with it, but the interface clicks faster for me.”
JM
Josh M.Founder, small business · G2 review, April 2026
“We didn't want to bolt another tool onto our stack. We needed Bitscale to live inside our CRM. The team built a native two-way integration in weeks, and our entire BD team now runs every enrichment, signal, and outreach workflow without ever leaving the platform. Pipeline has never been this consistent.”
Laura FuHead of RevOps, DevRev
“Bitscale acted as a playground for me rather than just a tool. I can take any problem, use their APIs, use my workflows, and get whatever output I need in whatever format I want. The ease of doing your role goes very high, and your RevOps team will obviously love this.”
Abhishek GoyalDirector of Growth, Pazcare
“Once it was set up, the workflow just ran. It's been pretty solid. Support's quick, and we can reach the founders directly if something comes up.”
Kieran KrohnHead of Growth, ScaleStation
“The account relevancy workflow was the game-changer for us. Instead of guessing who might need compliance automation, Bitscale tells us which companies are actively showing signals. We reach them before they even know what tool they want.”
Sayan DasHead of Outbound, Scrut Automation
“From 10 leads, Apollo was returning results only from two or three. With Bitscale, I can look for email details in multiple sources and verify the email that returned. That's the ideal solution. I don't even need to build anything outside. I'll use Bitscale for everything.”
Anderson MaiaGTM & Operations, Pensa Systems
Pricing
More credits. Lower price. Credit rollover.
Compare the Growth plans and what they include. Bitscale starts with more data credits and unlimited platform actions.
Growth
For Startups & Small Businesses
$314 per month, billed annually
3 Hrs GTM Engineer Support
Unlimited Actions
Plan Features
Every Free Feature, Plus
- 100+ data sources & integrations
- 30 Action Columns per grid
- Credit rollover (upto 3x plan credits)
2-way Hubspot Integration- Connect webhook and HTTP API
- Inbound integrations like RB2B, Factors and Vector
Popular
Booster
For Growing Businesses
$719 per month, billed annually
8 Hrs GTM Engineer Support
Unlimited Actions
Plan Features
Every Growth Feature, Plus
- 100+ data sources & integrations
- 50 Action Columns per grid
- Curated Scraping Scripts
- Private slack channel
- Support with custom API integration
Salesforce integration
Enterprise
For Agencies & Enterprises
Annual billing, $15K & above
Dedicated GTM Engineer Support
Unlimited Actions
Custom Bitscale Credits
Plan Features
Every Booster Feature, Plus
- Data privacy certification
- SOC2 & SSO Certification
- Priority support
- Collaborative workspace and templates
- Private Bitscale playbooks
- Custom CRM 2 Way integration
- Curated scraping scripts for Lead Generation & Enrichment
- Custom slack alerts
Comparison based on public pricing as of July 2026. Prices and plan terms may change. Check current terms before buying.
FAQs
Your Questions, Answered
We've heard it all. Here's everything you need to know before working with us.
Ask via AI
Bitscale offers waterfall enrichment, AI agents, and 150+ data sources, with one credit meter, CRM sync, and specialist-led setup. It is built for GTM teams that want powerful enrichment with less setup work.