How AI is Automating GTM Workflows

Unlocking speed, precision, and personalization across your revenue engine Go-to-market (GTM) teams today are juggling increasingly complex workflows — from prospecting and enrichment to outreach and pipeline forecasting. Yet most teams still rely on a patchwork of manual steps, disconnected tools, and messy data pipelines. AI is fundamentally changing that. Instead of hiring more hands or buying more tools, companies are turning to AI to automate entire GTM workflows — not just isolated task