Trek Bicycle | Company Profile - Revenue, Headcount, Tech Stack, Contacts

Trek Bicycle | Company Profile - Revenue, Headcount, Tech Stack, Contacts

Updated January 26, 2026
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Trek Bicycle Corporation is a prominent global bicycle manufacturer, established in 1976 in Waterloo, Wisconsin.

Employees1361
Revenue$1B
Total Funding255.5M
Alexa Rank# 25715

Industry & Market

Primary Industry
sporting goods
Location
Waterloo, Wisconsin, United States

Funding Information

Latest Stage
Private equity
Annual Revenue
$1,000,000,000

Headcount Distribution

Total Employees
1,361
Departments
19

By Department

Department Breakdown

Sales
Engineering
Information Technology
Marketing
Finance
Support
Others

Keywords & Focus Areas

product developmentdesignengineeringcyclinghuman resourcesmarketingcommunicationfinancemountain bikesmanufacturingsocial mediahealthinformation technologyeventscycling athletesvideographyphotographyoutdoor industryfitnesstriathlon+10 more
30 total keywords

Overview

Trek Bicycle Corporation is a prominent global bicycle manufacturer, established in 1976 in Waterloo, Wisconsin. Founded by Dick Burke and Bevil Hogg, the company initially focused on hand-brazed steel touring frames. Trek quickly expanded its offerings, producing nearly 900 custom frames in its first year and reaching nearly $2 million in sales by 1979. Over the years, the company has introduced a variety of bicycles, including road, mountain, hybrid, and kids' bikes, as well as electric bikes in recent years.

Known for its innovative technologies, such as carbon fiber frames, Trek emphasizes high-quality craftsmanship and offers customization options through its Project One program. With a commitment to sustainability and a global dealer network, Trek produces millions of bikes annually while maintaining a focus on quality and long-term relationships. The company remains family-owned and is currently led by John Burke.

Key Metrics

Total Employees
XXXX
Total number of employees
Engineering
XX
Number of employees in the engineering department
Sales Team
$XX
Number of employees in the sales department
Marketing
XX
Number of employees in the marketing department
Founded
XXXX
Year the company was founded
Revenue
$XXX,XXX,XXX
Total revenue of the company
Total Funding
$XXX M
Total funding of the company
Market Cap
$XXX,XXX
Market cap of the company

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Contact

Company
Trek Bicycle
Headquarters
801 W. Madison St, Waterloo, WI 53594, US
Founded
1976
Languages
English, German, Spanish, French, Italian, Japanese
Industry
Sporting goods

Technology Stack

Analytics & Tracking

Google AnalyticsGoogle Analytics 4 (GA4)Google Tag ManagerSalesforce CRM Analytics+1 more

Social & Marketing

Facebook Custom AudiencesFacebook Login (Connect)Facebook WidgetGoogle AdSense+4 more

Database & Backend

Azure SQL DatabaseGoogle Font API

Cloud & Infrastructure

Atlassian CloudAzure SQL DatabaseCloudFlareCloudinary+2 more

Productivity

Not found

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