Trek Bicycle | Company Profile - Revenue, Headcount, Tech Stack, Contacts
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Overview
Trek Bicycle Corporation is a prominent global bicycle manufacturer, established in 1976 in Waterloo, Wisconsin. Founded by Dick Burke and Bevil Hogg, the company initially focused on hand-brazed steel touring frames. Trek quickly expanded its offerings, producing nearly 900 custom frames in its first year and reaching nearly $2 million in sales by 1979. Over the years, the company has introduced a variety of bicycles, including road, mountain, hybrid, and kids' bikes, as well as electric bikes in recent years.
Known for its innovative technologies, such as carbon fiber frames, Trek emphasizes high-quality craftsmanship and offers customization options through its Project One program. With a commitment to sustainability and a global dealer network, Trek produces millions of bikes annually while maintaining a focus on quality and long-term relationships. The company remains family-owned and is currently led by John Burke.
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