Trek Bicycle | Company Profile - Revenue, Headcount, Tech Stack, Contacts
Contact Information
Industry & Market
Company Metrics
Funding Information
Headcount Distribution
By Department
Department Breakdown
Technology Stack
Analytics & Tracking
Social & Marketing
Video & Media
Email & Communication
Keywords & Focus Areas
Trek Bicycle
Overview
Trek Bicycle Corporation is a prominent global bicycle manufacturer, established in 1976 in Waterloo, Wisconsin. Founded by Dick Burke and Bevil Hogg, the company initially focused on hand-brazed steel touring frames. Trek quickly expanded its offerings, producing nearly 900 custom frames in its first year and reaching nearly $2 million in sales by 1979. Over the years, the company has introduced a variety of bicycles, including road, mountain, hybrid, and kids' bikes, as well as electric bikes in recent years.
Known for its innovative technologies, such as carbon fiber frames, Trek emphasizes high-quality craftsmanship and offers customization options through its Project One program. With a commitment to sustainability and a global dealer network, Trek produces millions of bikes annually while maintaining a focus on quality and long-term relationships. The company remains family-owned and is currently led by John Burke.
Basic Information
| Industry | Sporting goods |
|---|---|
| Founded | 1976 |
| Revenue | 1B |
| Headquarters | 801 West Madison Street, Waterloo, WI 53594, United States |
| Languages | English, German, Spanish, French, Italian, Japanese |
| Alexa Ranking | 25715 |
Contact Details
- Phone: +1 800-585-8735
- Website: trekbikes.com
- LinkedIn: linkedin.com/company/trekbikes
Key Focus Areas & Initiatives
- Product development
- Design
- Engineering
- Cycling
- Human resources
- Marketing
- Communication
- Finance
- Mountain bikes
- Manufacturing
- Social media
- Health
- Information technology
- Events
- Cycling athletes
- Videography
- Photography
- Outdoor industry
- Fitness
- Triathlon
- Internships
- Corporate
- Retail
- Sales
- Ecommerce
- Bicycles
- Distribution
- Information systems
- Mobile
- Analytics
- Big data analytics
- Mobile analytics
- Enterprise software
- Software
- Financial services
- Mechanical or industrial engineering
- Consumer internet
- Consumers
- Internet
- Information technology & services
- Personal health
- Health care
- Hospital & health care
- E-commerce
- Enterprises
- Computer software
- B2B
- Bikes
- Mobile phone accessories
- Mobile phones
- Shopping
Technologies Used
- 8x8
- ASP.NET
- Adobe Media Optimizer
- Adobe Photoshop
- Apache
- Atlassian Cloud
- AvantMetrics
- Azure SQL Database
- Basware
- Bing Ads
- BriteVerify
- Cedexis Radar
- CloudFlare
- Cloudinary
- Cross Pixel Media
- Disqus
- Docking & MDI for WPF
- DoubleClick
- DoubleClick Conversion
- DoubleClick Floodlight
- Eventbrite
- Facebook Custom Audiences
- Facebook Login (Connect)
- Facebook Widget
- Google AdSense
- Google AdWords Conversion
- Google Ads
- Google Analytics
- Google Analytics 4 (GA4)
- Google Dynamic Remarketing
- Google Font API
- Google Maps
- Google Maps (Non Paid Users)
- Google Play
- Google Search Console
- Google Tag Manager
- Hybris (SAP)
- Iterable
- JD Edwards World
- Jobvite
- Linkedin Marketing Solutions
- Lytics
- Metabase
- Microsoft Azure Hosting
- Microsoft Azure Monitor
- Microsoft Office 365
- Microsoft PowerPoint
- Microsoft SQL Server Reporting Services
- Mobile Friendly
- Outlook
- Postpresso
- PowerReviews
- QuickBooks
- SAP Concur
- Salesforce CRM Analytics
- Scene7
- Semrush
- Sendgrid
- Shopp
- Siemens PLM
- Signal by BrightTag
- Slack
- SparkPost
- The Trade Desk
- Vimeo
- Visual Website Optimizer
- VueJS
- Wider Planet
- Wistia
- WordPress.org
- Workday
- Workday Recruit
- Yahoo Analytics
- Yahoo Tag Manager
- YouTube
- accessiBe
- data.ai Ascend (formerly App Annie)
- reCAPTCHA
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