Yerba Madre | Company Profile
Contact Information
Industry & Market
Company Metrics
Funding Information
Headcount Distribution
By Department
Department Breakdown
Technology Stack
Analytics & Tracking
Social & Marketing
Video & Media
Email & Communication
Keywords & Focus Areas
Yerba Madre
Overview
Formerly known as Guayakí, this organic beverage company has been specializing in yerba mate products since 1996. As a certified B Corporation and registered Social Purpose Corporation, it dedicates itself to environmental stewardship, social impact, and regenerative agriculture in South America. The company offers loose-leaf yerba mate and ready-to-drink beverages, generating nearly $200 million in annual sales and distributing its products nationwide across a range of retail channels in the United States.
In 2016, it launched a self-distribution company, Yerba Mate Co., to expand market reach. Ethical sourcing and fair trade practices are at the core of its values, with all products certified under the Fair for Life standard. The company appeals to health-focused consumers seeking natural energy alternatives and strengthens the cultural relevance of yerba mate through storytelling and community engagement. With a global presence and a commitment to sustainability, it continues to promote yerba mate as a clean, plant-based energy source.
Basic Information
| Industry | food production |
|---|---|
| Founded | 1996 |
| Revenue | 250M |
| Headquarters | 6782 Sebastopol Ave, Sebastopol, California 95472-3879, United States |
Contact Details
- Phone: +1 888-482-9254
- Website: yerbamadre.com
- LinkedIn: linkedin.com/company/yerba-madre
Key Focus Areas & Initiatives
- Organic yerba mate beverages
- Environmental stewardship
- Social impact and regenerative agriculture
- Ethical sourcing and fair trade practices
- Fair for Life certification
- Self-distribution and market expansion
- Cultural promotion of yerba mate
- Sustainability and community engagement
- Natural energy alternatives
Technologies Used
- Cloudinary
- DoubleClick
- DoubleClick Conversion
- DoubleClick Floodlight
- Facebook Custom Audiences
- Facebook Login (Connect)
- Facebook Widget
- Google AdSense
- Google AdWords Conversion
- Google Analytics
- Google Dynamic Remarketing
- Google Tag Manager
- Greenhouse.io
- Hotjar
- JW Player
- Klaviyo
- Microsoft Office 365
- Mobile Friendly
- Outlook
- Paypal
- Rackspace MailGun
- Salesforce
- ShareASale
- Shopify
- Shopify Plus
- The Trade Desk
- WordPress.org
- YouTube
Community
