Variety

Overview

Variety is a prominent American trade magazine focused on the entertainment industry, owned by Penske Media Corporation. Founded in 1905 by Sime Silverman in New York City, it initially covered theater and vaudeville. In 1933, it expanded with the launch of Daily Variety in Los Angeles, shifting its focus to the motion-picture industry.

Today, it provides a comprehensive online platform featuring entertainment news, reviews, box office results, and production information. The magazine offers both print and digital editions, along with a credits database, production charts, and a film calendar, catering to industry professionals and general audiences interested in entertainment trends.

Basic Information

Contact Details

• Phone: +1 323-617-9100
• Website: variety.com
• LinkedIn: linkedin.com/company/variety

Key Focus Areas & Initiatives

• digital transformation
• media company
• media platform
• media market
• entertainment news
• media insights
• media reports
• media industry reports
• media data services
• media & publishing
• media research
• industry insiders
• consulting
• artificial intelligence
• media industry trends
• entertainment
• influencer marketing
• digital marketing
• b2b
• film reviews
• media trends
• digital content
• digital media
• media intelligence
• industry reports
• industry analysis
• media data
• awards coverage
• media analytics
• media publishing
• media analytics tools
• media industry updates
• media industry insights
• media industry data
• box office data
• talent management
• web search portals, libraries, archives, and other information services
• television industry
• film industry
• market research
• media coverage
• media industry analysis
• media industry news
• video production
• media services
• media analysis
• entertainment & media
• services
• media digital
• music industry
• streaming
• film news
• movie reviews
• television
• podcasts
• live events
• global partnerships
• subscription service
• movie trailers
• award season
• box office
• tv ratings
• music streaming
• content production
• theater reviews
• celebrity interviews
• entertainment analysis
• industry insights
• creative collaboration
• content distribution
• media earnings
• event programming
• content curation
• podcast series
• global entertainment
• cultural events
• film festivals
• social media engagement
• music licensing
• scripted content
• unscripted programming
• content monetization
• advertising strategies
• entertainment law
• audience engagement
• creative storytelling
• content ownership
• entertainment technology
• media strategy
• information technology & services
• marketing & advertising
• media
• events services

Technologies Used

• 33Across
• AI
• AT Internet
• Adara
• Adform
• Adobe Media Optimizer
• Affiliate Window
• Amadesa
• Amazon AWS
• Amazon Associates
• Amazon CloudFront
• Amazon SES
• AngularJS
• AppNexus
• Bidtellect
• BlogHer
• Bluekai
• Bootstrap Framework
• BounceExchange
• Braze
• CPMStar
• Cedexis Radar
• Commission Junction
• Conversant (ValueClick)
• Criteo
• DailyMotion
• Dotomi
• DoubleClick
• DoubleClick Conversion
• DoubleClick Floodlight
• DoubleVerify
• E-planning
• Eloqua
• Experient
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• Flashtalking
• Gettyimages
• Gmail
• Google AdSense
• Google Analytics
• Google Apps
• Google Font API
• Google Tag Manager
• Gumgum
• Hotjar
• IBM Websphere
• Impact Radius
• Infolinks
• Integral Ad Science
• JW Player
• Krux
• Linkedin Marketing Solutions
• Linkshare
• LiveRamp
• Lotame
• Marchex
• Media.net
• Microsoft Office 365
• Moat
• Mobile Friendly
• Nativo
• NetSuite
• New Relic
• Nginx
• Nielsen Display Ads (Formerly eXelate)
• OneTrust
• Open AdStream (Appnexus)
• OpenX - Exchange
• Outbrain
• Outlook
• Pardot
• PubMatic
• Quantcast
• RTB House
• React Redux
• RocketFuel
• Route 53
• Rubicon Project
• Ruby On Rails
• Salesforce
• ShareASale
• Sharethrough
• Shutterstock
• SiteScout
• Sizmek (MediaMind)
• SkimLinks
• Smart AdServer
• Sonobi
• Taboola
• Tapad
• Teads
• Technorati
• The Trade Desk
• TribalFusion
• TripleLift
• Truste
• Turn
• Twitter Advertising
• Typekit
• Undertone
• Unreal Engine
• Unruly Media
• Vimeo
• Wistia
• WordPress.org
• Wordpress VIP
• Yahoo Ad Manager Plus
• Yahoo Analytics
• YouTube
• cXense
• comScore
• greyscale - grey

Affiliated Organizations & Regional Branches

• Penske Media Corporation