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UW Credit Union | Company Profile

10/16/2025

Contact Information

👤
UW Credit Union
🏢
UW Credit Union
📍
8033 Excelsior Dr, Madison, Wisconsin 53717, US

Industry & Market

Primary Industry
banking
All Industries
bankingfinancial services
Location
Madison, Wisconsin, United States

Company Metrics

👥Total Employees
330
⚙️Engineering
52
💼Sales Team
24
📈Marketing
13
📅Founded
1931
💰Revenue
274.3M
Alexa Ranking#76947

Funding Information

Annual Revenue
$274,300,000
Publicly traded company

Headcount Distribution

Total Employees
330
Departments
19

By Department

Department Breakdown

Finance
Engineering
Operations
Sales
Information Technology
Support
Others

Technology Stack

Analytics & Tracking

Google Tag Manager

Social & Marketing

Facebook Custom AudiencesFacebook Login (Connect)Facebook WidgetGoogle AdWords ConversionGoogle Dynamic Remarketing

Email & Communication

GmailOutlook
Total: 34 technologies

Keywords & Focus Areas

mortgagescheckinginvestingchecking accountssavings accountsmobile depositzellecredit unionsfinancial planningcommunity givingmember-owned financial institutioncredit cardsbankingloan optionsdigital bankingwealth managementmember perksfinancial servicesbanking productshome equity+8 more
28 total keywords

UW Credit Union

Overview

UW Credit Union is a member-owned, not-for-profit financial institution founded in 1931 on the University of Wisconsin-Madison campus. It serves over 366,000 members and has assets exceeding $5.6 billion. With 31 full-service branches primarily in the Madison and Milwaukee areas, it also provides access to over 100 surcharge-free ATMs across Wisconsin.

The credit union offers a variety of financial products and services, including checking and savings accounts, educational and consumer loans, residential mortgages, and credit and debit cards. It is recognized as the leading residential mortgage lender in Wisconsin by loan volume. UW Credit Union also provides comprehensive digital banking services, financial education resources, and expert advice to support its members' financial health. Committed to community engagement and social responsibility, it emphasizes equitable and sustainable practices while fostering financial well-being for its members.

Basic Information

Industry banking
Founded 1931
Revenue $274.3M
Headquarters 8033 Excelsior Dr, Madison, Wisconsin 53717, United States
Languages English
Alexa Ranking 76,947

Contact Details

Key Focus Areas & Initiatives

  • Mortgages
  • Checking
  • Investing
  • Checking accounts
  • Savings accounts
  • Mobile deposit
  • Zelle
  • Credit unions
  • Financial planning
  • Community giving
  • Member-owned financial institution
  • Credit cards
  • Banking
  • Loan options
  • Digital banking
  • Wealth management
  • Member perks
  • Financial services
  • Banking products
  • Home equity
  • Low closing costs
  • Credit monitoring
  • Financial education resources
  • Auto loans
  • Scholarships
  • B2C
  • Investment management
  • Banks & credit unions

Technologies Used

  • AI
  • ASP.NET
  • AdRoll
  • Amazon AWS
  • CloudFlare Hosting
  • DNS Made Easy
  • DoubleClick
  • DoubleClick Conversion
  • DoubleClick Floodlight
  • Facebook Custom Audiences
  • Facebook Login (Connect)
  • Facebook Widget
  • Gmail
  • Google AdSense
  • Google AdWords Conversion
  • Google Apps
  • Google Dynamic Remarketing
  • Google Font API
  • Google Maps
  • Google Maps (Non Paid Users)
  • Google Play
  • Google Tag Manager
  • Hotjar
  • Krux
  • Mixpanel
  • Mobile Friendly
  • Outlook
  • Remote
  • Salesforce
  • Simpli.fi
  • The Trade Desk
  • Typekit
  • Umbraco
  • iCIMS

Affiliated Organizations & Regional Branches

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