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Universal Standard | Company Profile - Revenue, Headcount, Tech Stack, Contacts

10/29/2025

Contact Information

πŸ‘€
Universal Standard
🏒
Universal Standard
πŸ“
625 Broadway, New York, New York 10012, US

Industry & Market

Primary Industry
apparel & fashion
Location
New York, New York, United States

Company Metrics

πŸ‘₯Total Employees
23
βš™οΈEngineering
1
πŸ’ΌSales Team
3
πŸ“ˆMarketing
2
πŸ“…Founded
2015
πŸ’°Revenue
6M
Alexa Ranking#408838

Funding Information

Total Funding
$8.5M
Latest Stage
Series a
Annual Revenue
$6,000,000

Headcount Distribution

Total Employees
23
Departments
19

By Department

Department Breakdown

Finance
Arts And Design
Operations
Sales
Entrepreneurship
Marketing
Others

Technology Stack

Analytics & Tracking

Google Tag ManagerYahoo Analytics

Social & Marketing

Facebook Custom AudiencesFacebook Login (Connect)Facebook WidgetGoogle AdWords ConversionGoogle Dynamic Remarketing

Video & Media

Vimeo

Email & Communication

Gmail
Total: 45 technologies

Keywords & Focus Areas

e-commercefashionwomen's apparel & accessoriesconsumer internetinternetinformation technologyretail apparel & fashionconsumersinformation technology & servicesapparel & fashion
10 total keywords

Universal Standard

Overview

Universal Standard is a women-led fashion brand based in New York City, founded in 2015 by Polina Veksler and Alexandra Waldman. It is recognized as the world’s most size-inclusive brand, offering clothing in sizes ranging from 00 to 40. The brand's mission is to promote "Fashion Freedom," allowing customers of all sizes to shop equally.

The company specializes in high-quality essentials and wardrobe staples, including casual wear, activewear, denim, dressy styles, swimwear, underwear, and office attire. Their office collection, launched in 2024, features stylish and comfortable pieces like ponte pants and blouses, with prices between $76 and $298. Universal Standard uses premium fabrics such as Peruvian cotton and Italian wool, ensuring durability and comfort. Each garment is meticulously engineered and wear-tested on fit models across all sizes to guarantee a perfect fit.

The company also engages in social impact initiatives, partnering with nonprofits and promoting size inclusivity across the industry. Their Fit Liberty program allows customers to exchange items if their size changes, reinforcing their commitment to inclusivity and customer satisfaction.

Basic Information

Industryapparel & fashion
Founded2015
Revenue6M
Headquarters625 Broadway, New York, NY 10012, United States
Alexa Ranking408838

Contact Details

Key Focus Areas & Initiatives

  • E-commerce
  • Fashion
  • Women's apparel & accessories
  • Consumer internet
  • Retail apparel & fashion
  • Information technology & services
  • Size inclusivity
  • Social impact partnerships
  • Fit Liberty program
  • High-quality essentials and wardrobe staples

Technologies Used

  • AI
  • AddShoppers
  • Adobe Media Optimizer
  • Advertising.com
  • Affirm
  • Amazon Payments
  • Cedexis Radar
  • Cloudflare DNS
  • Criteo
  • DoubleClick
  • DoubleClick Conversion
  • Facebook Custom Audiences
  • Facebook Login (Connect)
  • Facebook Widget
  • GRIN
  • Gmail
  • Google AdWords Conversion
  • Google Apps
  • Google Dynamic Remarketing
  • Google Font API
  • Google Tag Manager
  • Hotjar
  • Klaviyo
  • Loggly
  • Mixpanel
  • Mobile Friendly
  • Paypal
  • Remote
  • Render
  • Reviews
  • Sailthru
  • SearchSpring
  • Sendgrid
  • Shopify
  • SiteScout
  • The Trade Desk
  • TriggerMail
  • UPS
  • Upsellit
  • Varnish
  • Vimeo
  • VueJS
  • Yahoo Analytics
  • Yotpo
  • reCAPTCHA

Affiliated Organizations & Regional Branches

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