Tufts Health Plan

Overview

This not-for-profit health insurance organization is based in Watertown, Massachusetts and has served over half a million members in Massachusetts and Rhode Island since its founding in 1979. In 2021, it merged with Harvard Pilgrim Health Care to create Point32Health, the parent company of both organizations.

Offering a range of health coverage options, the company supports employer-sponsored plans, Health Connector plans, Medicaid, Medicare, and One Care plans that integrate Medicare and Medicaid coverage. It maintains a robust network with 110 hospitals and over 51,000 healthcare providers, providing coverage regardless of age or income. Its commitment to community health is reflected through various initiatives and its foundation.

Basic Information

Contact Details

• Phone: +1 617-972-9400
• Website: tuftshealthplan.com
• LinkedIn: linkedin.com/company/tufts-health-plan

Key Focus Areas & Initiatives

• Health insurance for individuals, families, and employers
• Medicare and Medicaid plans, including One Care integrated coverage
• Robust provider network with 110 hospitals and 51,000+ providers
• Community health initiatives and philanthropy
• Access to affordable, high-quality coverage regardless of age or income
• Support for Health Connector plans
• Wellness programs and preventive care
• Telehealth services and digital health tools
• Behavioral health and substance use disorder support
• Health education and community outreach
• Care coordination and personalized care
• Fitness rewards and health coaching
• Vision and pharmacy benefits
• Emergency services and hospital network expansion

Technologies Used

• AI
• Adobe Media Optimizer
• Bing Ads
• Cedexis Radar
• CloudFlare Hosting
• Cloudflare DNS
• DoubleClick
• DoubleClick Conversion
• DoubleClick Floodlight
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• Google AdWords Conversion
• Google Analytics
• Google Dynamic Remarketing
• Google Play
• Google Tag Manager
• Linkedin Marketing Solutions
• Microsoft Office 365
• Mobile Friendly
• Outlook
• Remote
• Salesforce
• Slack
• The Trade Desk
• Vimeo
• WordPress.org
• YouTube

Affiliated Organizations & Regional Branches

• Harvard Pilgrim Health Care