Truist

Overview

Truist Financial Corporation is a prominent American bank holding company based in Charlotte, North Carolina. Formed in December 2019 from the merger of BB&T and SunTrust Banks, it ranks as one of the largest banks in the U.S. with approximately $523 billion in assets. Truist operates over 1,900 branches across 15 states and Washington, D.C., serving a diverse customer base that includes individuals, small businesses, and large corporations.

The company offers a wide range of financial services, including consumer and commercial banking, investment banking through Truist Securities, asset management, mortgage services, and insurance products via McGriff Insurance Services. It is committed to community engagement, launching initiatives like Truist Ventures for technology investments and the Truist Foundation for philanthropic efforts. Truist also has a $60 billion Community Benefits Plan to support economic growth and development.

Basic Information

Contact Details

• Phone: +1 844-487-8478
• Website: truist.com
• LinkedIn: linkedin.com/company/truistfinancialcorporation

Key Focus Areas & Initiatives

• Consumer and commercial banking
• Investment banking through Truist Securities
• Asset management
• Mortgage services
• Insurance products via McGriff Insurance Services
• Technology investments through Truist Ventures
• Philanthropic efforts with Truist Foundation
• Community Benefits Plan supporting economic growth and development
• Serving individuals, small businesses, and large corporations

Technologies Used

• AdRoll
• Adobe CQ
• Adobe Marketing Cloud
• Adobe Media Optimizer
• Akamai DNS
• Amadesa
• Amazon AWS
• Amazon CloudFront
• Amazon SES
• Apache
• Bing Ads
• Bootstrap Framework
• Cedexis Radar
• DoubleClick
• DoubleClick Conversion
• Dropbox
• Eloqua
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• Google AdWords Conversion
• Google Analytics
• Google Analytics Ecommerce Tracking
• Google Dynamic Remarketing
• Google Font API
• Google Maps
• Google Maps (Non Paid Users)
• Google Places
• Google Play
• Google Plus
• Google Tag Manager
• Hotjar
• Intercom
• Linkedin Marketing Solutions
• Linkedin Widget
• LivePerson Monitor
• Microsoft Office 365
• Mobile Friendly
• MotionPoint
• Multilingual
• Pantheon
• Piwik
• Qualtrics
• Route 53
• Ruxit
• Salesforce
• Salesforce Live Agent
• Silverpop
• Taboola
• The Trade Desk
• Twitter Advertising
• Vimeo
• Wistia
• Workday
• Workday Recruit
• Yahoo Ad Manager Plus
• reCAPTCHA

Affiliated Organizations & Regional Branches

• BBT Group
• BankAtlantic
• STM PARTNERS
• Service Finance Company, LLC
• KNBT
• National Penn