Tracksuit

Overview

Tracksuit is a New Zealand-based SaaS company founded in 2021 that offers affordable brand tracking software for marketers. The platform enables users to measure key brand health metrics such as awareness, consideration, preference, usage, associations, and sentiment through an intuitive dashboard. Tracksuit aims to make enterprise-level insights accessible to growth-stage and mid-sized companies by providing automated, continuous data collection at a lower cost compared to traditional methods.

The core offering includes a user-friendly dashboard that delivers actionable insights and visualizations. Key features encompass brand funnel tracking, dynamic summaries for quick insights, and filtering options for in-depth analysis. Tracksuit integrates with tools like HubSpot, allowing marketing teams to access real-time data without the need for consultants or lengthy reports. With over 1,300 brands served across multiple countries, Tracksuit emphasizes long-term brand building and has established a strong presence in the market.

Basic Information

Contact Details

• Website: gotracksuit.com
• LinkedIn: linkedin.com/company/gotracksuit

Key Focus Areas & Initiatives

• Brand tracking software for marketers
• Automated, continuous data collection
• Brand health metrics measurement
• Enterprise-level insights for growth-stage and mid-sized companies
• Brand funnel tracking and analysis
• Dynamic summaries and quick insights
• Integration with tools like HubSpot
• Real-time data accessibility
• Affordable, intuitive dashboard visualizations
• Long-term brand building

Technologies Used

• AI
• Android
• Bob
• Gmail
• Google Apps
• Google Workspace
• Gorgias
• Hubspot
• Linkedin Marketing Solutions
• Notion
• React Native
• Remote
• Slack
• TypeScript
• Vitally
• Webflow
• Zendesk

Affiliated Organizations & Regional Branches