Tracksuit | Company Profile - Revenue, Headcount, Tech Stack, Contacts

Tracksuit is a New Zealand-based SaaS company founded in 2021 that offers affordable brand tracking software for marketers. The platform enables users to measure key brand health metrics such as awareness, consideration, preference, usage, associations, and sentiment through an intuitive dashboard. Tracksuit aims to make enterprise-level insights accessible to growth-stage and mid-sized companies by providing automated, continuous data collection at a lower cost compared to traditional methods.

The core offering includes a user-friendly dashboard that delivers actionable insights and visualizations. Key features encompass brand funnel tracking, dynamic summaries for quick insights, and filtering options for in-depth analysis. Tracksuit integrates with tools like HubSpot, allowing marketing teams to access real-time data without the need for consultants or lengthy reports. With over 1,300 brands served across multiple countries, Tracksuit emphasizes long-term brand building and has established a strong presence in the market.