TikTok

Overview

TikTok is a global social media platform owned by ByteDance, launched internationally in 2017. It focuses on short-form video content, allowing users to create, share, and discover videos that showcase creativity and trends. The platform grew rapidly after merging with Musical.ly in 2018, which helped expand its user base significantly.

The core product is its mobile app, where users can create and share videos ranging from 15 to 60 seconds. TikTok offers various editing tools, filters, effects, and background music to enhance video creation. The platform also features viral challenges and hashtag campaigns that encourage user participation. TikTok for Business, introduced in 2020, provides an advertising platform for brands to create targeted campaigns, leveraging the app's large and engaged audience. Additionally, TikTok supports live streaming and direct messaging, fostering community interaction.

With over a billion active users, TikTok primarily attracts Gen Z and younger millennials, who use the platform for entertainment and creative expression. Businesses utilize TikTok for brand promotion and influencer marketing, taking advantage of its innovative ad formats and extensive reach.

Basic Information

Contact Details

• Phone: +1 800-969-9100
• Website: tiktok.com
• LinkedIn: linkedin.com/company/tiktok

Key Focus Areas & Initiatives

• Marketing
• Deals
• Advertising
• Android
• iPhone
• Mobile
• iOS
• Information technology
• Entertainment providers
• Video editing
• Content creation
• Duets and stitches
• D2C
• Viral dance challenges
• Music integration
• Geo-tagged reviews
• E-commerce integration
• User engagement
• Platform analytics
• Content virality
• Trend acceleration
• Global reach
• Personalized feed
• Customer experience
• E-commerce
• Social commerce
• Digital entertainment
• In-video facial recognition
• Influencer marketing
• Live streaming
• Influencer partnerships
• Video filters
• User-generated content
• Web search portals, libraries, archives, and other information services
• Social networking
• Viral trends
• Social trends
• User engagement metrics
• Short-form video
• Short video platform
• Digital marketing
• User demographics
• Customer service
• Advertising platform
• Entertainment
• Viral videos
• B2C
• Content monetization
• Social media
• Video sharing platform
• Mobile app
• Retail
• Content discovery
• AI content recommendation
• Content moderation
• Brand marketing
• Trendsetting app
• Advertising & marketing
• Recommendation algorithm
• Video creation tools
• Video editing tools
• Video sharing
• Short videos
• Hashtag challenges
• Screen recording
• Influencer collaboration
• Brand promotion
• Audience growth
• Creative tools
• Analytics dashboard
• Video effects
• Community sharing
• Real-time interaction
• Monetization features
• Advertising solutions
• Trend discovery
• Content algorithm
• Social discovery
• Collaboration tools
• Remix features
• Interactive content
• Subscription services
• Cross-platform sharing
• Video discovery
• Engagement metrics
• Video monetization
• Campaign measurement
• Native advertising
• Audience targeting
• Demographics analysis
• Shareable content
• Content curation
• Creative inspiration
• Platform partnerships
• User insights
• Consumer products & retail
• Internet
• Information technology & services
• Mobile devices
• Consumer internet
• Consumers
• Marketing & advertising
• Enterprise software
• Enterprises
• Computer software
• B2B

Technologies Used

• AI
• Akamai
• Akamai DNS
• Amadesa
• Bing Ads
• Bootstrap Framework
• Braintree
• DoubleClick
• DoubleClick Conversion
• DoubleVerify
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• Gmail
• Google Analytics
• Google Apps
• Google Dynamic Remarketing
• Google Font API
• Google Play
• Google Tag Manager
• HasOffers
• Linkedin Marketing Solutions
• Microsoft Office 365
• Mobile Friendly
• Open AdStream (Appnexus)
• Qualtrics
• Remote
• Tealium
• Vimeo
• WordPress.org
• YouTube
• Zendesk

Affiliated Organizations & Regional Branches

• musical.ly Inc.
• Tokopedia