The RealReal

Overview

The RealReal, Inc. is a prominent marketplace for authenticated luxury consignment, operating both online and in physical stores. Founded in 2011 by Julie Wainwright, it has expanded to serve over 38 million members and has sold nearly 40 million items by late 2023. Specializing in pre-owned luxury goods, the platform features designer bags, jewelry, clothing, and accessories from renowned brands such as Chanel, Gucci, Louis Vuitton, and Prada.

Emphasizing sustainability and environmental responsibility, the company promotes a circular economy by enabling the consignment and resale of luxury goods. Services include robust authentication processes, online browsing and purchasing, and the operation of brick-and-mortar locations to enhance the customer experience. With a focus on trust and authenticity, the company strives to be the most reliable marketplace for luxury consignment, serving both buyers and consignors.

Basic Information

Contact Details

• Phone: +1 855-435-5893
• Website: therealreal.com
• LinkedIn: linkedin.com/company/the-realreal

Key Focus Areas & Initiatives

• Luxury designer fashion
• Luxury resale
• E-commerce platform
• Sustainability and circular economy
• Authenticated luxury goods
• Consignment marketplace
• Luxury goods authentication process
• Luxury accessories, jewelry, and watches
• Designer brand verification
• Luxury shopping online
• Consumer experience and trust
• Digital and physical retail integration
• Retail apparel & fashion
• Luxury product curation
• Environmental responsibility

Technologies Used

• Amazon SES
• Atlassian Cloud
• Fastly CDN
• Gmail
• Google Apps
• Microsoft Office 365
• NetSuite
• Pardot
• Remote
• Route 53
• Segment.io
• Sendgrid
• WP Engine
• Zendesk