Taboola

Overview

Taboola.com, Ltd. is a leading global platform for AI-driven content recommendation and native advertising, founded in 2007 by Adam Singolda, who serves as CEO. Headquartered in New York City with offices in 18 cities worldwide, the company focuses on enhancing user engagement and publisher monetization by delivering personalized content discovery across the open web.

Utilizing artificial intelligence and machine learning, the platform provides tailored recommendations for various content types, including news, products, and entertainment. Taboola serves around 9,000 publishers and over 15,000 advertisers, generating approximately 50 billion daily recommendations. Its services aim to help publishers increase engagement and revenue through native ads, while providing advertisers with tools to reach high-intent audiences. The organization emphasizes innovation, social responsibility, and the creation of mutually beneficial partnerships in the digital landscape.

Basic Information

Contact Details

• Phone: +1 212-206-7663
• Website: taboola.com
• LinkedIn: linkedin.com/company/taboola

Key Focus Areas & Initiatives

• Publisher monetization
• Native advertising
• Personalization
• Content recommendations
• Content marketing
• Paid media
• Advertising
• Video
• Advertising technology
• Online advertising
• E-commerce
• SaaS
• Big data
• Consumer behavior
• Consumer internet
• Enterprise software
• Internet
• Information technology
• Computer software: programming data processing
• Technology
• Software development
• B2B
• Performance funnel
• Retail
• Performance advertising
• Predictive audiences
• Ad inventory
• Brand awareness
• User engagement
• Digital marketing
• Ad placement algorithms
• Performance marketing
• Digital advertising
• Creative optimization
• Cross-platform advertising
• User experience
• Customer engagement
• Machine learning
• AI-driven advertising
• Personalized content
• Retargeting
• Advertising agencies
• Advertiser solutions
• Data analytics
• Media buying
• Lead generation
• Performance metrics
• Ad tech platform
• Customer acquisition
• Content recommendation engine
• AI optimization
• Publisher APIs
• Customer retention
• D2C
• Customer service
• Publisher partnerships
• Data-driven marketing
• Content personalization
• Marketing automation
• Audience targeting
• Ad creative tools
• Content monetization
• Ad tech
• Media partnerships
• Media network
• Ad placement optimization
• Content discovery
• Services
• Conversion optimization
• Audience segmentation
• Programmatic advertising
• Campaign management
• Recommendation platform
• AI ad assistant
• Taboola advertising
• Targeted marketing
• Ecommerce marketing
• Website engagement
• Online ads
• Consumer engagement
• Ad placements
• Traffic management
• Conversion rates
• First-party data
• User intent
• Premium publishers
• Video ads
• Mobile advertising
• Performance analytics
• A/B testing
• Editorial content
• Brand safety
• Digital properties
• Automated bidding
• Click-through rate
• Purchase intent
• Qualified traffic
• Interactive content
• Revenue growth
• Site traffic
• Advertising trends
• Customized content
• User behavior insights
• Subscriber engagement
• SEO strategies
• B2B advertising
• Content distribution
• User-generated content
• Digital analytics
• Ad performance
• Engagement metrics
• Consumer products & retail
• Marketing & advertising
• Consumers
• Computer software
• Enterprises
• UX
• Artificial intelligence
• Sales

Technologies Used

• AI
• AWS SDK for JavaScript
• AWS Trusted Advisor
• Ad Astra
• Airflow
• Akamai RUM
• Alibaba Cloud
• Amazon Elastic Load Balancing
• Apache Druid
• Apache Iceberg
• Apache Kafka
• Apollo
• Azure Linux Virtual Machines
• Black Duck
• CSS
• Cassandra
• Chrome
• Claude
• Cursor
• Docker
• Drupal
• Dynamics 365 Business Central
• ELK Stack
• Elasticsearch
• Fastly CDN
• Gemini
• GitHub Copilot
• Gmail
• Google Apps
• Google Cloud
• Google Cloud BigQuery
• Google Cloud Platform
• Google Font API
• Google Tag Manager
• Grafana
• Grafana Loki
• Hadoop HDFS
• Hbase
• Hubspot
• IBM ILOG CPLEX Optimization Studio
• Istio
• Javascript
• Kubernetes
• Kustomer
• LinkedIn Sales Navigator
• Memcached
• Microsoft Azure Monitor
• Microsoft Dynamics CRM Consulting
• Microsoft Excel
• Microsoft PowerPoint
• Minteye / AdsCaptcha
• Mobile Friendly
• Mode
• MySQL
• NSOne
• NTENT
• NetSuite
• Nginx
• OWASP Dependency-Check
• OpenAI
• Prometheus
• Python
• Qlik Sense
• React
• React Redux
• Redis
• Rust
• SQL
• Salesforce
• Sizmek (MediaMind)
• Slack
• Snyk
• Snyk Code (SAST)
• Spark
• Spring
• Stripe
• Tableau
• Taboola
• Taboola Newsroom
• TensorFlow
• Terraform
• Tint
• Tor
• TypeScript
• VMware vRealize
• Varnish
• Vector
• Verizon WAF
• Vertica
• Visual Website Optimizer
• WordPress.org
• Zendesk
• go+
• reCAPTCHA

Affiliated Organizations & Regional Branches

• ConvertMedia
• Skimlinks
• Connexity, Inc.
• Commerce Sciences