SunTrust

Overview

SunTrust was a prominent American bank holding company based in Atlanta, Georgia, originating in 1891. Following a significant merger in 1985, it became the first regional bank in the Southeastern United States. SunTrust operated an extensive network of branches and ATMs across the region, and in 2019 merged with BB&T to form Truist Financial Corporation, marking a new chapter in its legacy.

The bank offered comprehensive financial services, spanning retail banking with checking and savings accounts, personal and commercial loans, mortgages, wealth management, corporate and investment banking, and mortgage banking. SunTrust served both individuals and large corporations, contributing to economic development throughout the Southeastern U.S. through its credit and investment initiatives. Its legacy continues under the Truist brand.

Basic Information

Contact Details

• Phone: +1 844-487-8478
• Website: truist.com
• LinkedIn: linkedin.com/company/suntrustnowtruist

Key Focus Areas & Initiatives

• Business banking
• Retirement planning
• Saving accounts
• Credit cards
• Institutional investing
• Commercial finance
• Investments
• Loans
• Wealth management
• Wholesale banking
• Asset management
• Checking accounts
• Mortgage
• Consumer lending
• Software
• Human resources
• Humanitarian
• Information technology
• Finance
• Consumer banking
• Commercial banking
• Investment banking
• Mortgage lending
• Insurance products
• Personal loans
• Small business banking
• Digital banking
• Community empowerment
• Customer experience
• Financial inclusion
• Strategic advice
• Tailored solutions
• Economic mobility
• Community development
• Online banking
• Mobile banking
• Customer service
• Diverse client segments
• Retail banking
• Corporate banking
• Institutional banking
• Fraud protection
• User-friendly platform
• Personalized financial solutions
• Community-driven branding
• Values-based spending
• Economic opportunities
• Financial engagement
• Customer satisfaction
• Branch network
• Technology investments
• Competitive positioning
• Market expansion
• Financial literacy
• Sustainable practices
• Client relationships
• Risk management
• Industry expertise
• Banking
• Savings accounts
• Mortgages
• Investment services
• No overdraft fees
• Cash back rewards
• Cash management
• Zelle
• Financial planning
• Home equity loans
• Customer loyalty
• Premier banking
• Auto loans
• Investment opportunities
• Loan options
• Insurance services
• Home buyers
• Money market accounts
• Fixed deposit
• Bill pay
• Direct deposit
• Money transfers
• Payment relief
• Debt consolidation
• Community engagement
• Loyalty bonuses
• Family legacy
• Securities trading
• Trust services
• Financial advice
• Prepaid cards
• Customer support
• Financial empowerment
• Community support
• Multilingual banking services
• Disaster relief programs
• B2B
• B2C
• E-commerce
• Government
• Consulting
• Services
• Retail
• Investment management
• Information technology & services
• Capital markets
• Consumer internet
• Consumers
• Internet

Technologies Used

• AdRoll
• Adobe Media Optimizer
• Akamai DNS
• Amadesa
• Amazon AWS
• Amazon CloudFront
• Apache
• Bing Ads
• Bootstrap Framework
• Cedexis Radar
• DoubleClick
• DoubleClick Conversion
• DoubleClick Floodlight
• Drawbridge
• Dropbox
• Eloqua
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• Google AdWords Conversion
• Google Analytics
• Google Analytics Ecommerce Tracking
• Google Dynamic Remarketing
• Google Font API
• Google Maps
• Google Maps (Non Paid Users)
• Google Places
• Google Play
• Google Plus
• Google Tag Manager
• Hotjar
• Intercom
• Linkedin Marketing Solutions
• Linkedin Widget
• LivePerson Monitor
• Microsoft Office 365
• Mobile Friendly
• MotionPoint
• Multilingual
• Pantheon
• Piwik
• Qualtrics
• Route 53
• Ruxit
• Silverpop
• Taboola
• The Trade Desk
• Twitter Advertising
• Undertone
• Vimeo
• Wistia
• WordPress.org
• Workday
• Workday Recruit
• Yahoo Ad Manager Plus
• Yahoo Analytics
• comScore
• reCAPTCHA

Affiliated Organizations & Regional Branches

• Long Game
• CSI Capital Management
• Service Finance Company, LLC