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SiteMinder | Company Profile

10/30/2025

Contact Information

👤
SiteMinder
🏢
SiteMinder
📍
30 Windmill Street, Bond Store 3, Millers Point, NSW 2000, AU

Industry & Market

Primary Industry
information technology & services
Location
Millers Point, New South Wales, Australia
Public Trading
ASX: SDR.AX

Company Metrics

👥Total Employees
758
⚙️Engineering
166
💼Sales Team
144
📈Marketing
36
📅Founded
2006
💰Revenue
127.5M
Alexa Ranking#132635

Funding Information

Annual Revenue
$127,522,000
Publicly traded company

Headcount Distribution

Total Employees
758
Departments
19

By Department

Department Breakdown

Engineering
Sales
Business Development
Consulting
Support
Operations
Others

Technology Stack

Analytics & Tracking

Google AnalyticsGoogle Tag ManagerHeapAnalytics

Social & Marketing

Facebook Custom AudiencesFacebook Login (Connect)Facebook WidgetGoogle AdWords ConversionGoogle Dynamic RemarketingLinkedin Marketing Solutions

Development

Bootstrap Framework

Video & Media

VimeoYouTube

Email & Communication

Gmail
Total: 54 technologies

Keywords & Focus Areas

online distributionchannel managementdirect bookingsgdshotel websitespricing & market intelligencehotel technologyhospitality technologyguest acquisitionpms connectivitycrs connectivityproperty management softwarehotelshotel pmsreservation managementhotel bookingschannel managerhospitality softwarepayment processinghotel software+10 more
30 total keywords

SiteMinder

Overview

SiteMinder is a technology company based in Sydney, Australia, founded in 2006. It specializes in providing an e-commerce platform tailored for the hospitality industry. The company aims to simplify how hotels and accommodation providers manage their room inventory and distribution across various online channels.

The flagship product, a channel manager, connects hotels to over 350 third-party distribution channels, allowing real-time updates of room availability and pricing. SiteMinder also offers a hotel booking engine, enabling direct bookings through hotel websites, and a multi-property solution for hotel groups. Additionally, SiteMinder Pay streamlines transactions, and the platform integrates with over 230 property management systems to enhance reservation synchronization. With a global customer base of around 47,000 hotels across more than 150 countries, SiteMinder supports a diverse range of property sizes. The company has experienced significant growth, going public on the Australian Securities Exchange in 2021 and generating over USD 50 billion in hotel revenue through its platform.

Basic Information

Industry information technology & services
Founded 2006
Revenue 127.5M
Headquarters 30 Windmill Street, Bond Store 3, Millers Point, NSW 2000, Australia
Languages English, German, Spanish, French, Italian
Alexa Ranking 132635

Contact Details

Key Focus Areas & Initiatives

  • Online distribution
  • Channel management
  • Direct bookings
  • GDS
  • Hotel websites
  • Pricing & market intelligence
  • Hotel technology
  • Hospitality technology
  • Guest acquisition
  • PMS connectivity
  • CRS connectivity
  • Property management software
  • Hotel PMS
  • Reservation management
  • Hotel bookings
  • Channel manager
  • Hospitality software
  • Payment processing
  • Hotel software
  • Hotel commerce
  • Revenue management
  • Software development
  • Hotel online distribution
  • Hotel online presence management
  • Hotel guest personalization tools
  • Hotel distribution network
  • Hotel online distribution channels
  • Hotel booking and marketing automation
  • Hotel revenue growth tools
  • Data analytics
  • Hotel booking engine
  • Cloud-based software
  • Guest engagement
  • Hotel channel connectivity
  • Hotel reservation management
  • Hotel channel manager
  • Customer engagement
  • Hotel data analytics
  • Hotel distribution channels
  • Travel & tourism
  • Digital marketing
  • Hotel guest engagement tools
  • Hotel revenue analytics
  • Hotel guest data
  • Hotel revenue maximization tools
  • Hotel data security
  • Hotel revenue automation
  • Guest data management
  • Hotel distribution channel optimization
  • Revenue management system
  • API integrations
  • Automated reservations
  • Multi-property management
  • B2B
  • Resorts
  • Hotel integrations
  • Hotel marketing tools
  • Cloud infrastructure
  • Hotel performance metrics
  • D2C
  • Hotel distribution strategy
  • AI-driven insights
  • Hotel channel optimization
  • Channel partner network
  • Hotel revenue growth
  • Hotel digital transformation
  • Hotel booking data insights
  • Global distribution system
  • Global OTA network
  • Guest review automation
  • Customer relationship management
  • Hotel revenue platform
  • Hotel revenue intelligence
  • Hotel business intelligence
  • Hotel marketing campaigns
  • Dynamic pricing
  • Hospitality
  • Hotel management
  • Hotel marketing
  • Business intelligence tools
  • Hotel revenue management platform
  • Hotel operational efficiency
  • Online travel agencies
  • Hotel booking optimization
  • Hotel channel connectivity solutions
  • Property management system
  • Hotel booking analytics
  • Hotel digital ecosystem
  • Hotel guest review management
  • Hotel online booking system
  • Hotel ecosystem
  • Business intelligence
  • Hotel digital marketing platform
  • Hotel management automation
  • Hotel chain management
  • Hotel online booking analytics
  • Hotel booking platform
  • Hotel sales enablement
  • E-commerce
  • Hotel revenue management
  • Hotel management software
  • Hotel channel partner integrations
  • Hotel website builder
  • Hotel digital marketing
  • Hotel distribution
  • Hotel payment processing
  • Operational efficiency
  • Hotel reservations
  • Secure payment gateway
  • Hotel revenue dashboard
  • Hotel channel management software
  • Hotel booking and revenue system
  • Hotel sales automation
  • Metasearch integration
  • Hotel direct bookings
  • Hotel guest personalization
  • Hotel guest data platform
  • Hotel industry solutions
  • Hotel marketing automation
  • Multi-language support
  • Hotel guest engagement platform
  • Lead generation
  • Hotel property management integration
  • Mobile app
  • Data security
  • Hotel digital engagement
  • Real-time updates
  • Hotel revenue optimization
  • Analytics
  • Computer systems design and related services
  • Metasearch marketing
  • Hotel metasearch
  • Booking trends
  • Cloud-based solutions
  • Customer insights
  • Analytics tools
  • Commission-free bookings
  • Payment gateways
  • Integrations
  • Hotel app store
  • Property distribution
  • Guest reviews
  • Customer loyalty programs
  • Market intelligence
  • Channel distribution
  • Hotel marketing solutions
  • Hotel performance optimization
  • Mobile application
  • Automatic rate updates
  • Hotelier support
  • Group bookings
  • Scalable solutions
  • 24/7 customer support
  • Seamless connectivity
  • Hotel revenue maximization
  • Property analysis tools
  • Customizable dashboards
  • Event-driven architecture
  • Hotelier community
  • Technical integrations
  • Distribution
  • Leisure, travel & tourism
  • Marketing & advertising
  • Enterprise software
  • Computer software
  • Internet infrastructure
  • Internet
  • CRM
  • Sales
  • Consumer internet
  • Consumers
  • Computer & network security

Technologies Used

  • Adobe Media Optimizer
  • Amazon AWS
  • Atlassian Cloud
  • Bing Ads
  • Bootstrap Framework
  • Canvas by Instructure
  • Cedexis Radar
  • CloudFlare
  • CloudFlare CDN
  • CloudFlare Hosting
  • Cvent
  • DoubleClick
  • DoubleClick Conversion
  • DoubleClick Floodlight
  • Facebook Custom Audiences
  • Facebook Login (Connect)
  • Facebook Widget
  • Formassembly
  • GitHub Hosting
  • Gmail
  • Google AdSense
  • Google AdWords Conversion
  • Google Analytics
  • Google Apps
  • Google Dynamic Remarketing
  • Google Font API
  • Google Maps
  • Google Maps (Non Paid Users)
  • Google Tag Manager
  • HeapAnalytics
  • Hotjar
  • Intercom
  • Linkedin Marketing Solutions
  • Marketo
  • Microsoft Office 365
  • Mobile Friendly
  • New Relic
  • Remote
  • Route 53
  • Ruby On Rails
  • Salesforce
  • Salesforce Service Cloud
  • Stripe
  • Taboola Newsroom
  • The Trade Desk
  • Twitter Advertising
  • Vimeo
  • VueJS
  • Wistia
  • WordPress.org
  • YouTube
  • ZoomInfo
  • Zuora
  • reCAPTCHA

Affiliated Organizations & Regional Branches

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