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Shoelace Learning | Company Profile

9/27/2025

Shoelace Learning

Overview

Shoelace Learning is an educational technology company founded in 2019 by Julia Rivard Dexter, a former Olympian and tech entrepreneur. Based in Nova Scotia, Canada, the company focuses on improving children's literacy through engaging video game-based learning. Its flagship product, Dreamscape, is an immersive video game designed for students in grades 3 to 6 that enhances reading comprehension. Developed with input from literacy experts and educators, Dreamscape is highly rated and promotes strong user engagement.

The platform personalizes learning experiences by adapting to each student's skill level and integrates with other educational technology platforms like Google and Clever. Shoelace Learning serves over 7 million users in more than 100 countries, primarily in the United States, and is expanding its reach in Canada. The company has been recognized as one of the top 20 global educational start-ups and won the Future of Education Technology Conferenceโ€™s Pitch Fest in 2023, highlighting its innovative approach to literacy education.

Basic Information

Industry e-learning, education management
Founded 2019
Revenue $800K
Headquarters PO Box 26 Lakeside Stn Main, Lakeside, Nova Scotia B3T 1M6, Canada
Languages English

Contact Details

Key Focus Areas & Initiatives

  • Educational technology development
  • Game-based literacy learning
  • Video game-based instruction for grades 3-6
  • Reading comprehension enhancement
  • Learning personalization and data tracking
  • Platform integration with Google and Clever
  • Teacher dashboards and progress reporting
  • Global expansion and outreach
  • Diversity, equity, and cultural responsivity in curriculum

Technologies Used

  • AI
  • Android
  • Gmail
  • Google Apps
  • Microsoft Office 365
  • React Redux
  • Render
  • Route 53
  • Zendesk

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