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Sharaf DG | Company Profile

12/17/2025

Contact Information

πŸ‘€
Sharaf DG
🏒
Sharaf DG
πŸ“
Sharaf Building, Karama, Dubai, UAE 31064, AE

Industry & Market

Primary Industry
retail
Location
Dubai, Dubai, United Arab Emirates

Company Metrics

πŸ‘₯Total Employees
864
βš™οΈEngineering
46
πŸ’ΌSales Team
438
πŸ“ˆMarketing
40
πŸ“…Founded
2014
πŸ’°Revenue
70M
Alexa Ranking#7951

Funding Information

Annual Revenue
$70,000,000
Publicly traded company

Headcount Distribution

Total Employees
864
Departments
19

By Department

Department Breakdown

Sales
Support
Information Technology
Engineering
Marketing
Operations
Others

Technology Stack

Analytics & Tracking

Google Tag Manager

Social & Marketing

Facebook Custom AudiencesFacebook Login (Connect)Facebook Widget

Email & Communication

Outlook
Total: 21 technologies

Keywords & Focus Areas

solar energyenergy auditsoffgrid solar systemsongrid solar systemsluxury electronics boutiquesmarket diversificationelectronicsluxury gadgetsregional electronics leaderretail analyticsit productsenergy solutionsstore locationsomnichannel retailretail loyalty programscompetitive pricingonline shoppingenergy-efficient appliancessustainable retailinventory management+10 more
30 total keywords

Sharaf DG

Overview

Sharaf DG is a prominent electronics retailer in the Middle East, established in 2005 as the UAE’s first Big-Box electronics store. The company has expanded from a single 15,000 sq ft store in Dubai to over 30 locations across the UAE, Saudi Arabia, Bahrain, Egypt, Oman, and Qatar. It is part of the Sharaf Group, a diversified conglomerate based in Dubai.

The company offers a wide range of over 25,000 electronic products and accessories from well-known international brands. Its product lineup includes consumer electronics, IT products, and luxury lifestyle electronics, available through various store formats such as large DG outlets, smaller DG4U concept stores, and DG+ boutiques. Sharaf DG emphasizes customer satisfaction with promises like 24-hour β€œProduct not available, claim free,” authorized products, best price guarantees, and tailored corporate solutions.

Basic Information

Industry Retail
Founded 2014
Revenue 70M
Headquarters 21 A Street, Dubai, United Arab Emirates
Languages English
Parent Organization Sharaf Group
Alexa Ranking 7951

Contact Details

Key Focus Areas & Initiatives

  • Solar energy
  • Energy audits
  • Offgrid solar systems
  • Ongrid solar systems
  • Luxury electronics boutiques
  • Market diversification
  • Electronics
  • Luxury gadgets
  • Regional electronics leader
  • Retail analytics
  • IT products
  • Energy solutions
  • Store locations
  • Omnichannel retail
  • Retail loyalty programs
  • Competitive pricing
  • Online shopping
  • Energy-efficient appliances
  • Sustainable retail
  • Inventory management
  • Premium service offerings
  • Services
  • Digital transformation
  • Brand portfolio
  • Product customization
  • Home decor
  • Customer data analytics
  • Digital customer experience
  • Digital marketing
  • Consumer electronics
  • Payment plans
  • Franchise operations
  • Sustainable energy products
  • Digital retail solutions
  • Retail stores
  • Smartphones
  • Telecommunications
  • Furniture
  • Retail technology
  • Managed services
  • Green retail initiatives
  • Innovative store formats
  • Customer-centric retail
  • Retail innovation
  • Product range
  • Supply chain
  • Regional supply chain
  • Extended warranties
  • Supply chain management
  • Gaming
  • Retail automation
  • Regional market
  • Technology retail
  • Customer loyalty
  • Logistics
  • Customer data security
  • Home appliances
  • Digital retail
  • Retail franchise model
  • Product assortment
  • Customer engagement
  • Store expansion
  • Regional market leader
  • Home improvement
  • Regional brand recognition
  • Television
  • B2C
  • Customer service
  • Omnichannel
  • E-commerce
  • B2B
  • Brand partnerships
  • After-sales service
  • Electronics retail
  • Retail logistics optimization
  • Regional presence
  • Premium product offerings
  • Customer experience
  • B2B services
  • Green technology
  • Product discounts
  • Luxury lifestyle products
  • High-net-worth customer focus
  • Mobile app
  • Store format innovation
  • Promotional campaigns
  • Mobile phones
  • Gadgets
  • Discounts
  • Best prices
  • Mobile accessories
  • Smartwatches
  • Computing
  • Laptops
  • Televisions
  • Kitchen appliances
  • Customer support
  • Sustainable shopping
  • Warranties
  • Home entertainment
  • Fitness trackers
  • Tablets
  • Cameras
  • Audio products
  • Personal technology
  • Trending gadgets
  • Gift ideas
  • Product deals
  • Cash-on-delivery
  • Free shipping
  • Audio devices
  • Purchasing assistance
  • Tech thrifts
  • Trade-in program
  • Refurbished electronics
  • Popular brands
  • Exclusive offers
  • Shopping festival
  • Bestsellers
  • Bulk orders
  • Electronic accessories
  • Shopping convenience
  • Distribution
  • Computer hardware
  • Hardware
  • Consumer internet
  • Consumers
  • Internet
  • Information technology & services
  • Marketing & advertising
  • Enterprise software
  • Enterprises
  • Computer software
  • Logistics & supply chain
  • Games
  • Media
  • Mobile devices
  • Mobile

Technologies Used

  • AI
  • Amazon SES
  • CloudFlare CDN
  • CloudFlare Hosting
  • Cloudflare DNS
  • Emarsys
  • Facebook Custom Audiences
  • Facebook Login (Connect)
  • Facebook Widget
  • Freshdesk
  • Google Tag Manager
  • Hotjar
  • Magento
  • Microsoft Azure Hosting
  • Microsoft Office 365
  • Mobile Friendly
  • Outlook
  • Route 53
  • Sendgrid
  • Sophos
  • Typeform

Affiliated Organizations & Regional Branches

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