SCRM - Lidl International Hub

Overview

SCRM - Lidl International Hub is a digital hub located in Barcelona that specializes in artificial intelligence, machine learning, big data, customer relationship management, and omnichannel business intelligence. Since its founding in 2015 and acquisition by Lidl International in 2018, the organization has focused on integrating business and technology to drive digital transformation for traditional firms, particularly within the retail and consumer sectors.

The hub delivers a variety of services, including the development and implementation of AI and machine learning platforms for consumer analytics, big data analysis, and CRM systems. Its solutions enable real-time personalization, efficient inventory management, and improved customer experiences. SCRM also offers omnichannel business intelligence, marketing automation, and payment platforms, supporting Lidl International’s digital infrastructure and omnichannel strategy.

Basic Information

Contact Details

• Phone: +34 937 07 60 17
• Website: scrm.lidl
• LinkedIn: linkedin.com/company/scrmlidlinternationalhub

Key Focus Areas & Initiatives

• Digital transformation for traditional firms
• Artificial intelligence and machine learning platforms
• Consumer analytics and big data analysis
• CRM systems and omnichannel business intelligence
• Real-time personalization and customer experience enhancement
• Inventory management automation
• Marketing automation platform
• Omnichannel payment solutions
• Integration of business and technology for retail and consumer markets

Technologies Used

• AI
• Airflow
• Akamai
• Akamai DNS
• Azure Devops
• Confluence
• Databricks
• Gmail
• Google Apps
• Jira
• Microsoft Office 365
• Outlook
• PowerBI Tiles
• PyCharm
• PySpark
• Python
• SQL
• Snowflake
• Visual Studio
• dbt

Affiliated Organizations & Regional Branches