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Reduce | Company Profile

11/7/2025

Contact Information

👤
Reduce
🏢
Reduce
📍
1170 Howell Mill Rd NW, Suite 400, Atlanta, Georgia 30318, US

Industry & Market

Primary Industry
consumer goods
Location
Atlanta, Georgia, United States

Company Metrics

👥Total Employees
26
⚙️Engineering
1
💼Sales Team
3
📈Marketing
3
📅Founded
2006
💰Revenue
32.6M

Funding Information

Annual Revenue
$32,600,000
Publicly traded company

Headcount Distribution

Total Employees
26
Departments
19

By Department

Department Breakdown

Arts And Design
Operations
Finance
Marketing
Sales
Support
Others

Technology Stack

Analytics & Tracking

Google AnalyticsGoogle Tag Manager

Social & Marketing

Facebook Custom AudiencesFacebook Login (Connect)Facebook WidgetGoogle Dynamic Remarketing

Email & Communication

Gmail
Total: 24 technologies

Keywords & Focus Areas

thermal drinkwarefood storage containershydration bottleswater filtration productsretailcupholder friendlysporting and athletic goods manufacturingconsumer goodscollaborations with brands like jamie makeupspill-proof liddurable borosilicate glassplanet-friendly materialswide strawmeasurement markingslong-lasting insulationb2cvacuum insulatedinsulated tumblerse-commercerecycled stainless steel+10 more
30 total keywords

Reduce

Overview

Based in Atlanta, Georgia, Reduce is dedicated to minimizing single-use plastic waste through the development of innovative, reusable drinkware solutions. The company's product portfolio includes stainless steel bottles, accessories, and eco-friendly storage, all designed to encourage repeated use and decrease environmental impact. Sustainability is at the forefront, with materials such as Tritan Renew—a high-performance recycled plastic—incorporated into products, and the Sip-For-Life Guarantee offered to ensure durability and customer satisfaction.

Reduce actively participates in sustainability initiatives by partnering with organizations like CleanHub to collect plastic waste and collaborating with groups such as the Chattahoochee Riverkeeper for waterway clean-up efforts. Its offerings appeal to environmentally conscious families and individuals and are available online as well as in major retail stores, making sustainable hydration solutions accessible to a wide audience.

Basic Information

Industry consumer goods
Founded 2006
Revenue $32.6M
Headquarters 1170 Howell Mill Rd NW, Suite 400, Atlanta, Georgia 30318, United States
Languages English

Contact Details

Key Focus Areas & Initiatives

  • Reducing single-use plastic waste
  • Innovative reusable drinkware solutions
  • Use of recycled materials, including Tritan Renew
  • Sip-For-Life Guarantee for product durability
  • Collaboration with CleanHub for plastic waste collection
  • Partnerships for waterway clean-up initiatives
  • Eco-friendly products for families and individuals
  • Retail and e-commerce distribution
  • Collaboration with brands like Jamie Makeup
  • Sustainable hydration solutions
  • Ocean waste reduction

Technologies Used

  • Abandonaid
  • AdRoll
  • DoubleClick
  • DoubleClick Conversion
  • Facebook Custom Audiences
  • Facebook Login (Connect)
  • Facebook Widget
  • Gmail
  • Google Analytics
  • Google Apps
  • Google Dynamic Remarketing
  • Google Font API
  • Google Tag Manager
  • Helpscout
  • Hotjar
  • Klaviyo
  • Lexity
  • Mobile Friendly
  • Monetate
  • PowerReviews
  • Remote
  • Render
  • Reviews
  • Shopify

Affiliated Organizations & Regional Branches

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