RDO Equipment Co. | Company Profile - Revenue, Headcount, Tech Stack, Contacts

RDO Equipment Co. | Company Profile - Revenue, Headcount, Tech Stack, Contacts

Updated April 24, 2026
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RDO Equipment Co.

Employees686
Revenue$2.3B
Alexa Rank# 644074

Industry & Market

Primary Industry
machinery
All Industries
machineryconstruction
Location
Fargo, North Dakota, United States

Funding Information

Annual Revenue
$2,300,000,000
Publicly traded company

Headcount Distribution

Total Employees
686
Departments
19

By Department

Department Breakdown

Sales
Information Technology
Support
Accounting
Operations
Finance
Others

Keywords & Focus Areas

constructiondiesel technicianvermeeragricultureleadershipsales professionaltechniciantree carehitatchijohn deeresalesutilitypavinglandscapingirrigationcarlson machine controlwirtgenmachine controldronescareers+10 more
30 total keywords

Overview

RDO Equipment Co. is a leading North American retailer specializing in new and used machinery, heavy-duty trucks, and advanced equipment technologies. Since its founding in 1968, the organization has grown from a single John Deere dealership in North Dakota to a multi-location enterprise spanning over 80 sites across the United States and with global industry partnerships. Headquartered in Fargo, North Dakota, the company generates significant annual revenue and has a strong reputation for customer-focused solutions.

RDO's offerings include a broad selection of agricultural, construction, environmental, and underground equipment, along with rental solutions, financial services, and innovative technology integrations from industry-leading brands. Its diverse clientele—ranging from farmers to builders and site operators—benefit from support and services aimed at maximizing performance, growth, and efficiency in their operations.

Key Metrics

Total Employees
XXXX
Total number of employees
Engineering
XX
Number of employees in the engineering department
Sales Team
$XX
Number of employees in the sales department
Marketing
XX
Number of employees in the marketing department
Founded
XXXX
Year the company was founded
Revenue
$XXX,XXX,XXX
Total revenue of the company
Total Funding
$XXX M
Total funding of the company
Market Cap
$XXX,XXX
Market cap of the company

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Contact

Company
RDO Equipment Co.
Headquarters
225 Broadway N, Fargo, North Dakota 58102, US
Founded
1968
Languages
English
Industry
machinery

Technology Stack

Analytics & Tracking

Google AnalyticsGoogle Tag Manager

Social & Marketing

Facebook Custom AudiencesFacebook Login (Connect)Facebook WidgetGoogle AdWords Conversion+2 more

Database & Backend

Google Font APIOneTrust

Cloud & Infrastructure

Microsoft Azure Hosting

Productivity

Not found

How to sell to RDO Equipment Co.

Buyer Teams to Target

Fleet Management & Operations

Fleet Manager, Operations Director, Equipment Supervisor, Site Logistics Manager, Supply Chain Lead, Maintenance Coordinator

Engineering & Technology Integration

Chief Technology Officer, Automation Engineer, Data Analytics Lead, Construction Technology Specialist, IT Systems Manager, Telematics Solutions Architect

Sales & Business Development

Sales Director, Business Development Manager, Key Account Executive, Dealer Relationship Manager, Regional Sales Lead, Channel Manager

Product Management & Customer Success

Product Manager, Customer Success Lead, Service Support Supervisor, Rental Solutions Specialist, Technical Service Manager, Training Program Coordinator

What they buy

  • Connected agricultural and construction equipment
  • Fleet management software & telematics services
  • Equipment rental and leasing solutions
  • Precision agriculture tools and sensors
  • Machine control and automation technology
  • Environmental monitoring and sustainability systems
  • Integrated data analytics and workflow platforms

Signals to watch

📆 New job postings for fleet, tech, or sales roles💰 Launch of new equipment rental programs🗺️ Expansion into new markets or regions🧑‍💻 Announcement of technology upgrades or digital initiatives🚀 Partnership with emerging equipment brands🗣️ Major marketing campaigns targeting agriculture & construction

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