RDO Equipment Co. | Company Profile - Revenue, Headcount, Tech Stack, Contacts
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Headcount Distribution
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Overview
RDO Equipment Co. is a leading North American retailer specializing in new and used machinery, heavy-duty trucks, and advanced equipment technologies. Since its founding in 1968, the organization has grown from a single John Deere dealership in North Dakota to a multi-location enterprise spanning over 80 sites across the United States and with global industry partnerships. Headquartered in Fargo, North Dakota, the company generates significant annual revenue and has a strong reputation for customer-focused solutions.
RDO's offerings include a broad selection of agricultural, construction, environmental, and underground equipment, along with rental solutions, financial services, and innovative technology integrations from industry-leading brands. Its diverse clientele—ranging from farmers to builders and site operators—benefit from support and services aimed at maximizing performance, growth, and efficiency in their operations.
Key Metrics
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Contact
Technology Stack
Analytics & Tracking
Social & Marketing
Database & Backend
Cloud & Infrastructure
Productivity
How to sell to
Buyer Teams to Target
Fleet Management & Operations
Fleet Manager, Operations Director, Equipment Supervisor, Site Logistics Manager, Supply Chain Lead, Maintenance CoordinatorEngineering & Technology Integration
Chief Technology Officer, Automation Engineer, Data Analytics Lead, Construction Technology Specialist, IT Systems Manager, Telematics Solutions ArchitectSales & Business Development
Sales Director, Business Development Manager, Key Account Executive, Dealer Relationship Manager, Regional Sales Lead, Channel ManagerProduct Management & Customer Success
Product Manager, Customer Success Lead, Service Support Supervisor, Rental Solutions Specialist, Technical Service Manager, Training Program CoordinatorWhat they buy
- Connected agricultural and construction equipment
- Fleet management software & telematics services
- Equipment rental and leasing solutions
- Precision agriculture tools and sensors
- Machine control and automation technology
- Environmental monitoring and sustainability systems
- Integrated data analytics and workflow platforms
Signals to watch
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