Protective Life

Overview

Protective Life Corporation is a financial services holding company based in Birmingham, Alabama. Founded in 1907, it specializes in life insurance, asset protection, annuities, and retirement savings products, serving customers across all 50 U.S. states. The company employs thousands and generates significant annual revenue while managing substantial assets. Its primary subsidiary, Protective Life Insurance Company, has additional offices in Alabama, Missouri, and Kentucky.

With a rich history marked by growth through acquisitions, the corporation has continually adapted to market challenges. Today, its headquarters reside on a 28-acre campus along U.S. Highway 280. The organization is committed to providing accessible security through a broad portfolio, including affordable life insurance and diverse annuity products, while actively supporting community initiatives through its foundation and maintaining a strong focus on customer-centric innovation.

Basic Information

Contact Details

• Phone: +1 800-866-9933
• Website: protective.com
• LinkedIn: linkedin.com/company/protective-life

Key Focus Areas & Initiatives

• Life insurance
• Annuities
• Asset protection
• Long-term savings
• Employee benefits
• Financial advisory
• Retirement income
• Insurance industry ratings
• Insurance distribution
• College savings insurance
• Insurance for real estate investors
• Customer-centric approach
• Innovation in insurance products
• Variable annuities
• Insurance policy customization
• Asset management
• Retirement solutions
• Homeownership protection
• Insurance for high-net-worth individuals
• Insurance for long-term care
• Insurance policyholder services
• Policy management
• Insurance risk management
• Insurance claims support
• Community involvement
• Corporate social responsibility
• Estate planning
• Retirement income guarantees
• Financial growth and performance
• Digital insurance services
• Legacy planning insurance
• Insurance for business continuity
• Claims processing technology

Technologies Used

• ASP.NET
• AppNexus
• Bing Ads
• Bootstrap Framework
• CSC Corporate Domains
• DoubleClick
• DoubleClick Conversion
• DoubleClick Floodlight
• Drupal
• Eloqua
• Facebook Conversion Tracking
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• FullStory
• Google AdSense
• Google AdWords Conversion
• Google Analytics
• Google Analytics Ecommerce Tracking
• Google Dynamic Remarketing
• Google Font API
• Google Remarketing
• Google Tag Manager
• Linkedin Marketing Solutions
• LivePerson Monitor
• Microsoft Azure Hosting
• Microsoft Office 365
• Microsoft-IIS
• Mobile Friendly
• Qualtrics
• Salesforce
• SiteCore
• The Trade Desk
• Twitter Advertising
• Yahoo Ad Manager Plus
• Yahoo Analytics
• Zencoder
• reCAPTCHA

Affiliated Organizations & Regional Branches

• United States Warranty Corp.
• ShelterPoint
• Protective Asset Protection
• AUL Corp.