POP | Company Profile
Contact Information
Industry & Market
Company Metrics
Funding Information
Headcount Distribution
By Department
Department Breakdown
Technology Stack
Analytics & Tracking
Social & Marketing
Email & Communication
Keywords & Focus Areas
POP
Overview
Founded in 2023 by former Flipkart employees, POP is an Indian company that focuses on revolutionizing the shopping and payment experience for modern consumers. Its digital platform integrates a Direct-to-Consumer (D2C) marketplace with innovative financial products, specifically tailored for tech-savvy young Indians.
POP offers a curated marketplace featuring over 500 purpose-driven D2C brands, exclusive shop fronts called POPstores, and sample-sized products named POPminis. Users benefit from a loyalty program, POPcoins, earning cashback and rewards for transactions, and easy payments through POP UPI. The POPclub Credit Card provides attractive joining benefits and rewards for online spending. Engagement is further enhanced by the #POPflix interactive video feed, designed for immersive product discovery.
Basic Information
| Industry | financial services |
|---|---|
| Founded | 2023 |
| Revenue | 279M |
| Headquarters | Bengaluru, Karnataka, India, 560001 |
Contact Details
- Website: popclub.co
- LinkedIn: linkedin.com/company/getpopcoins
Key Focus Areas & Initiatives
- Customer loyalty system
- Youth-oriented UI
- Ecommerce rewards platform
- Loyalty points
- Consumer engagement
- POPstores
- Shopping experience
- Micro product sampling
- Brand partnerships
- Interactive shopping feed
- Reward points system
- Exclusive discounts
- POPcoins
- Financial technology
- Cashback
- Customer engagement tools
- Payment rewards ecosystem
- Digital wallet
- Brand discovery platform India
- Loyalty rewards
- Brand collaborations
- Digital commerce
- Mobile payments
- B2C & B2B initiatives
- Discounts & exclusive perks
- UPI payment integration
- POPclub Credit Card
- Interactive product exploration
- Curated D2C brands
- Youth engagement platform
- Brand discovery app India
- Curated brand network India
- Fintech innovation
- Customer loyalty program
- Digital marketing
- Reward currency
- Interactive video shopping (#POPflix)
- Digital rewards ecosystem
- E-commerce platform
- Reward points for online spend
- Mobile app shopping rewards
- Cashback offers
Technologies Used
- AI
- Amazon AWS
- Facebook Custom Audiences
- Facebook Login (Connect)
- Facebook Widget
- Gmail
- Google Apps
- Google Play
- Google Tag Manager
- Micro
- Mobile Friendly
- Nginx
- Remote
- Ubuntu
Community
