Pon Automotive | Company Profile - Revenue, Headcount, Tech Stack, Contacts

Updated November 10, 2025

Industry & Market

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Overview

Pon Automotive is the largest division of Pon Holdings, a prominent Dutch family-owned multinational in the transportation sector. With annual revenues exceeding €10 billion and around 13,800 employees, it specializes in the import, distribution, and retail of various well-known automotive brands. The company operates primarily in the Netherlands and has a significant presence in the United States through its ownership of the Indigo Auto Group, which manages 24 dealerships for luxury and premium brands.

Founded in 1895, the company has established itself as the leading car importer in the Netherlands, serving approximately two million drivers. It imports major brands such as Volkswagen, Audi, Porsche, Lamborghini, and Bentley, and also provides mobility services, including mobility service cards used by over 130,000 people daily. The organization is committed to sustainability, investing in electric vehicles and innovative transport solutions while focusing on reducing emissions and promoting a circular economy.

Key Metrics

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Technology Stack

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Cloud & Infrastructure

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