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PolicyMe | Company Profile

1/6/2026

Contact Information

👤
PolicyMe
🏢
PolicyMe
📍
60 Adelaide St E, Toronto, Ontario M5C 3E4, CA

Industry & Market

Primary Industry
insurance
Location
Toronto, Ontario, Canada

Company Metrics

👥Total Employees
72
⚙️Engineering
28
💼Sales Team
1
📈Marketing
5
📅Founded
2018
💰Revenue
18.2M

Funding Information

Total Funding
$40.8M
Latest Stage
Other
Annual Revenue
$18,200,000

Headcount Distribution

Total Employees
72
Departments
19

By Department

Department Breakdown

Engineering
Support
Operations
Finance
Marketing
Product Management
Others

Technology Stack

Analytics & Tracking

Google AnalyticsGoogle Tag Manager

Social & Marketing

Facebook Custom AudiencesFacebook Login (Connect)Facebook WidgetGoogle AdWords ConversionGoogle Dynamic Remarketing

Video & Media

VimeoYouTube

Email & Communication

Gmail
Total: 36 technologies

Keywords & Focus Areas

life insurance advice & educationsales automationwhite-label insurance solutionsinsurance product innovationinsurance softwarehealth insuranceinsurance compliance toolsinsurance digital onboarding toolsinsurance claims supportinsurance tech startupwhite-label insurance platforminsurance saas platformterm life insurancee-commerceinsurance applicationb2cdigital insurance solutionsinsurance product personalizationclaims managementinsurance digital transformation+10 more
30 total keywords

PolicyMe

Overview

PolicyMe is a Toronto-based insurtech company founded in 2018 that specializes in digital life, critical illness, health, and dental insurance products for Canadians. The company focuses on providing a seamless online buying experience, supported by human assistance. It has sold over $10 billion in life coverage and serves more than 20,000 customers, processing more than 200,000 quotes annually.

The organization offers a range of insurance solutions, including term and permanent life policies, critical illness coverage for 44 conditions, and supplementary health and dental products. Its platform enables a fully digital application process, typically granting instant approval for healthy non-smokers without medical exams. PolicyMe also provides B2B2C white-label solutions, allowing partners to bring insurance products to market efficiently. Through its commitment to simplicity and transparency, the company aims to serve underserved groups such as self-employed individuals and gig workers.

Basic Information

Industry insurance
Founded 2018
Revenue 18.2M
Headquarters 60 Adelaide Street East, Toronto, Ontario, M5C 3E4, Canada

Contact Details

Key Focus Areas & Initiatives

  • Digital life insurance solutions
  • Critical illness coverage for 44 conditions
  • Health and dental insurance offerings
  • Seamless online buying and application process
  • Instant approval for most healthy non-smokers
  • White-label B2B2C insurance platform
  • Insurance product innovation and customization
  • Support for underserved groups including self-employed and gig workers
  • Customer experience and engagement
  • Insurance claims support and automation
  • Regulatory compliance and insurance tech solutions
  • Policy personalization and scalability

Technologies Used

  • Amazon AWS
  • Bing Ads
  • DoubleClick
  • DoubleClick Conversion
  • DoubleClick Floodlight
  • Facebook Custom Audiences
  • Facebook Login (Connect)
  • Facebook Widget
  • Gmail
  • Google AdWords Conversion
  • Google Analytics
  • Google Apps
  • Google Dynamic Remarketing
  • Google Font API
  • Google Tag Manager
  • Hotjar
  • Hubspot
  • Lever
  • Microsoft Office 365
  • Mimecast
  • Mixpanel
  • Mobile Friendly
  • Nginx
  • Remote
  • Reviews
  • Route 53
  • Segment.io
  • The Trade Desk
  • Typekit
  • UberFlip
  • Vimeo
  • Visual Website Optimizer
  • VueJS
  • Webflow
  • Workday
  • YouTube

Affiliated Organizations & Regional Branches

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