Pernod Ricard

Overview

Pernod Ricard is a French multinational and the world’s second-largest seller of wine and spirits, formed in 1975 through the merger of Pernod and Ricard. Headquartered in Paris, the company operates in more than 160 countries with 81 offices globally.

The organization offers a diverse portfolio of premium alcoholic beverages, including renowned brands such as The Glenlivet, Chivas Regal, Ballantine’s, Absolut, Beefeater, and Mumm. With a strong focus on innovation and premiumization, Pernod Ricard supports its products with extensive marketing and distribution. The company is also committed to sustainability and responsible drinking, launching initiatives like "Responsib’ALL Day," and reported sales of approximately €10.7 billion in 2022, highlighting its significant global presence and corporate responsibility efforts.

Basic Information

Contact Details

• Phone: +33 1 70 93 16 00
• Website: pernod-ricard.com
• LinkedIn: linkedin.com/company/pernod-ricard

Key Focus Areas & Initiatives

• Premium spirits and wine brands
• Responsible marketing and sustainable practices
• Global salesforce and international presence
• Brand innovation and diversification
• Art, culture, and community engagement
• Sustainable sourcing and environmental stewardship
• Corporate social responsibility and ethical marketing
• Digital transformation and e-commerce growth
• Artistic programs and cultural sponsorships

Technologies Used

• Adobe Media Optimizer
• Atlassian Cloud
• Backbone JS Library
• CSC Corporate Domains
• Cedexis Radar
• CloudFlare CDN
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• Google Maps
• Google Maps (Non Paid Users)
• Google Tag Manager
• Hotjar
• Linkedin Marketing Solutions
• Microsoft Office 365
• Mobile Friendly
• Multilingual
• New Relic
• Nginx
• Outlook
• Pantheon
• Remote
• Varnish
• Vimeo
• VueJS
• WordPress.org
• Workday
• Workday Recruit
• YouTube
• reCAPTCHA

Affiliated Organizations & Regional Branches

• TX Whiskey
• Fondation Pernod Ricard
• Seagram
• Smooth Ambler Spirits Co.
• Castle Brands
• Black Forest Distillers (Monkey 47)
• Kenwood Vineyards
• La Hechicera - Fine Aged Rum from Colombia
• The Glenlivet
• Cockorico
• Sainte Marguerite en Provence
• Código 1530 Tequila
• Rabbit Hole Distillery
• DEL MAGUEY SINGLE VILLAGE MEZCAL SA DE CV
• Uvinum
• Inverroche Distillery
• Skrewball Spirits
• Irish Distillers
• McLain & Kyne, Ltd.
• Ceder's Drinks
• Chivas Brothers
• Tequila Avion
• The Whisky Exchange
• Pernod Ricard Winemakers