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Pandora | Company Profile

2/5/2026

Contact Information

👤
Pandora
🏢
Pandora
📍
Havneholmen 17-19, Copenhagen, 1561, DK

Industry & Market

Primary Industry
luxury goods & jewelry
Location
Kobenhavn, Denmark
Public Trading
CPH: PNDORA.CO

Company Metrics

👥Total Employees
6,696
⚙️Engineering
222
💼Sales Team
4,258
📈Marketing
217
📅Founded
1982
💰Revenue
4.4B
Alexa Ranking#11290

Funding Information

Annual Revenue
$4,425,605,000
Publicly traded company

Headcount Distribution

Total Employees
6,696
Departments
19

By Department

Department Breakdown

Sales
Consulting
Operations
Human Resources
Engineering
Marketing
Others

Technology Stack

Analytics & Tracking

Adobe AnalyticsAzure Data Lake AnalyticsAzure Synapse AnalyticsDemandware AnalyticsGoogle AnalyticsGoogle Tag Manager

Social & Marketing

Facebook Custom AudiencesFacebook Login (Connect)Facebook WidgetLinkedIn LearningLinkedin Marketing Solutions

Development

JQuery 2.1.1

Video & Media

YouTube

Email & Communication

Outlook
Total: 108 technologies

Keywords & Focus Areas

jewellerymanufacturingsustainabilitymarketingretail luxury goods & jewelryonline salessustainable materialspersonal expressionpersonalized gift jewelrypersonal expression accessoriessustainable fashion jewelrygold jewelrycustom jewelry for milestonesmodular designcustom charm braceletswatchesbrandmodular jewelry designcrystal and pearl jewelrymanufacturing in thailand+10 more
30 total keywords

Pandora

Overview

Pandora is a Danish jewelry company founded in 1982 by Per Enevoldsen and his wife Winnie in Copenhagen. Originally a small jeweler's shop, it has evolved into a global leader in personalized jewelry, with a presence in over 100 countries and more than 6,700 points of sale, including around 2,600 concept stores. The company became publicly listed on the NASDAQ OMX Copenhagen stock exchange in 2010.

Specializing in customizable, modular jewelry made from materials such as sterling silver, 14K gold, and Murano glass, Pandora's signature charm bracelets, first introduced in 2000, enable customers to express themselves through personalized bead-like charms. The product range includes rings, necklaces, earrings, lockets, and collaborations like its partnership with The Walt Disney Company. Products are distributed through third-party retailers, Pandora-owned concept stores, and a franchise model.

Basic Information

Industry luxury goods & jewelry
Founded 1982
Revenue 4.4B
Headquarters 17 Havneholmen, 1561 Kobenhavn, Denmark
Languages English
Alexa Ranking 11290

Contact Details

Key Focus Areas & Initiatives

  • Jewellery manufacturing
  • Sustainability in production and materials
  • Retail luxury goods & jewelry
  • Online sales and shopping experiences
  • Personalized and custom jewelry for milestones
  • Modular charm bracelets and jewelry design
  • Collaborations and specialized product lines
  • Material innovation and diversity
  • Use of sustainable and ethical sourcing
  • Global expansion and franchise model
  • Lab-created diamonds and modern collections
  • Marketing and brand identity
  • Fashion trends integration

Technologies Used

  • .NET
  • AI
  • AVEVA PDMS
  • Adobe Analytics
  • Adobe InDesign
  • Afterpay
  • Amazon SES
  • Apache Kafka
  • AppNexus
  • Argon CI/CD Security
  • Atlassian
  • Azure Analysis Services
  • Azure Data Factory
  • Azure Data Lake Analytics
  • Azure Data Lake Storage
  • Azure Digital Twins
  • Azure Event Grid
  • Azure Synapse
  • Azure Synapse Analytics
  • Backbone JS Library
  • Backstage
  • BloomReach
  • Brightcove
  • Brocade Switches
  • C#
  • CSC Corporate Domains
  • CloudFlare Hosting
  • Connect
  • Databricks
  • DatoCMS
  • Demandware
  • Demandware Analytics
  • DoubleClick
  • Drupal
  • Dstillery
  • Dv360
  • Elite Software HVAC Solution
  • Esri Reports
  • Facebook Custom Audiences
  • Facebook Login (Connect)
  • Facebook Widget
  • Gem
  • GitHub
  • Google
  • Google Ads
  • Google Analytics
  • Google Tag Manager
  • Homestead
  • IBM HTTP Server
  • IBM Storage Suite for IBM Cloud Paks
  • Instagram
  • IoT
  • JQuery 2.1.1
  • Javascript
  • Klarna
  • LinkedIn Learning
  • Linkedin Marketing Solutions
  • Looker Studio
  • Metabase
  • Micro
  • Microsoft Azure Monitor
  • Microsoft Dynamics AX
  • Microsoft Excel
  • Microsoft Office
  • Microsoft Office 365
  • Microsoft PowerPoint
  • Microsoft SQL Server Analysis Services
  • Mobile Friendly
  • Mode
  • New Relic
  • Ning
  • Olo
  • Omniture (Adobe)
  • OneTrust
  • OpenVMS
  • Oracle JDBC
  • Oracle XML DB
  • Outlook
  • PTC FlexPLM
  • Pandora FMS
  • Postpresso
  • PowerBI Tiles
  • Python
  • REST
  • Red Hat JBoss Enterprise SOA Platform
  • SAP
  • SAP S/4HANA
  • SAP SuccessFactors
  • Salesforce
  • Salesforce Commerce Cloud
  • Salesforce Live Agent
  • SendInBlue
  • Sendgrid
  • ServiceNow
  • Shopp
  • Siemens SIMATIC SCADA
  • Slack
  • Strato
  • SuccessFactors (SAP)
  • TikTok
  • Tor
  • Vero
  • VueJS
  • WebOffice
  • Wider Planet
  • YouTube
  • Zendesk
  • eMaint CMMS

Affiliated Organizations & Regional Branches

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