Optimizely | Company Profile
2/17/2026
Contact Information
👤
Optimizely
🏢
Optimizely
📍
119 5th Ave, 7th Floor, New York, New York Optimizely, US
Industry & Market
Primary Industry
information technology & services
All Industries
information technology & servicesinternetcomputer software
Location
New York, New York, United States
Company Metrics
👥Total Employees
1,169
⚙️Engineering
424
💼Sales Team
127
📈Marketing
71
📅Founded
1994
💰Revenue
400M
Alexa Ranking#25979
Funding Information
Total Funding
$1.3B
Latest Stage
Debt financing
Annual Revenue
$400,000,000
Headcount Distribution
Total Employees
1,169
Departments
19
By Department
Department Breakdown
Engineering
Support
Sales
Marketing
Operations
Business Development
Others
Technology Stack
Analytics & Tracking
Google AnalyticsGoogle Analytics Ecommerce TrackingGoogle Tag ManagerSalesforce CRM Analytics
Social & Marketing
Adobe Marketing CloudFacebook Custom AudiencesFacebook Login (Connect)Facebook WidgetGoogle Dynamic RemarketingLinkedin Marketing Solutions
Development
jQuery
Video & Media
Vimeo
Email & Communication
Gmail
Total: 165 technologies
Keywords & Focus Areas
ab testingmobile optimizationconversion rate optimizationsplit testingcustomer experience optimizationpersonalizationdigital experiencecmsdigital commercecontent managementcontent marketingfeature experimentationaigeoweb content managementcustomer engagementmarketing automationagentic workflowssoftware+10 more
30 total keywords
Optimizely
Overview
Optimizely is a digital experience platform (DXP) provider based in San Francisco. Founded in 2010, the company helps marketing and product teams create, optimize, and personalize digital experiences across various channels. With a workforce of nearly 1,500 employees and over 10,000 businesses served globally, the company emphasizes a commitment to diversity, equity, and inclusion.
Initially starting as a self-serve A/B testing tool, the organization has evolved into a comprehensive suite of services, including experimentation and optimization tools, AI-powered personalization, and a content marketing platform. Its flagship product, Optimizely One, is an AI-accelerated operating system designed for marketers to manage content lifecycles and enhance customer interactions. The company has received industry recognition, including leadership in the 2025 Gartner Magic Quadrant for Personalization Engines and Content Marketing Platforms.
Basic Information
| Industry | information technology & services, internet, computer software |
|---|---|
| Founded | 1994 |
| Revenue | $400M |
| Headquarters | 119 5th Ave, 7th Floor, New York, NY 10003-0068, United States |
| Languages | English, German |
| Parent Organization | Episerver AB |
| Alexa Ranking | 25979 |
Contact Details
- Phone: +1 603-594-0249
- Website: optimizely.com
- LinkedIn: linkedin.com/company/optimizely
Key Focus Areas & Initiatives
- A/B testing
- Mobile optimization
- Conversion rate optimization
- Split testing
- Customer experience optimization
- Personalization
- Digital experience
- CMS
- Digital commerce
- Content management
- Content marketing
- Feature experimentation
- AI
- Geo-targeting
- Web content management
- Customer engagement
- Marketing automation
- Agentic workflows
- Software development
- Internet marketing
- Ad targeting & advertising
- SaaS
- Enterprise software for B2B & consumers
Technologies Used
- .NET
- AI
- ALEX
- ANGEL LMS
- ASP.NET
- AWS SDK for JavaScript
- AWS Trusted Advisor
- Adobe Marketing Cloud
- Adobe Media Optimizer
- Airflow
- Akamai CDN Solutions
- Amazon S3
- Amazon SES
- Ansible
- Apache Kafka
- Apex
- Atlassian Cloud
- Azure Functions
- Azure OpenAI Service
- Bash
- Bing Ads
- C#
- C# (C Sharp)
- CMPRO
- CSS
- Cedexis Radar
- Celigo
- Chartbeat
- ChatGPT
- Clari
- Claude
- ClickUp
- CloudFlare
- CloudFlare Hosting
- Cloudflare DNS
- Copilot
- Cypress
- Datadog
- DatoCMS
- Dell EMC Vblock
- Docker
- DotNetNuke
- DoubleClick
- DoubleClick Conversion
- Drift
- Elasticsearch
- Facebook Custom Audiences
- Facebook Login (Connect)
- Facebook Widget
- Fastapi
- Figma
- Flutter
- GRPC
- Gainsight
- Gem
- Gemini
- Git
- GitHub
- GitHub Actions
- GitHub Copilot
- GitHub Hosting
- Gmail
- Google AlloyDB for PostgreSQL
- Google Analytics
- Google Analytics Ecommerce Tracking
- Google Apps
- Google Dynamic Remarketing
- Google Font API
- Google Tag Manager
- GraphQL
- HTML Pro
- Hbase
- Hubspot
- IBM ILOG CPLEX Optimization Studio
- IDC
- Intercom
- JWT
- Javascript
- Jenkins
- Jest
- Jira
- Kantata
- Kibana
- Kotlin
- Kubernetes
- Langchain
- Linkedin Marketing Solutions
- Logstash
- Marketo
- Microsoft Application Insights
- Microsoft Azure Hosting
- Microsoft Azure Monitor
- Microsoft Excel
- Microsoft Office 365
- Microsoft PowerPoint
- Microsoft PowerShell
- Microsoft SQL Server Reporting Services
- Microsoft Teams
- Microsoft Windows Server 2012
- Mimecast
- Mixpanel
- Mobile Friendly
- MongoDB
- MySQL
- NTENT
- NetSuite
- Okta
- Omniture (Adobe)
- OneTrust
- OpenAPI
- OpenSearch
- Optimizely
- Optimizely One
- Optimizely Personalization
- Outreach
- PHP
- Plotly Dash
- PostgreSQL
- PowerBI Tiles
- Progress Chef
- PySpark
- Python
- REST
- React
- React Redux
- Redshift
- Ruby On Rails
- SAM
- SQL
- Salesforce
- Salesforce CPQ
- Salesforce CRM Analytics
- Salesforce Lightning
- SaltStack
- Scala
- Scrum Do
- Seaborn Health Care
- Segment.io
- Semrush
- Slack
- Snowflake
- Spark
- Spring
- Squiz DXP
- Standalone Tomcat - Java Servlet and JSP Platform by TurnKey Linux (HVM)
- Stripe
- SuccessFactors (SAP)
- Tableau
- Terraform
- The Trade Desk
- Tor
- Travis CI
- TypeScript
- Vertex AI
- Vimeo
- WP-Oauth
- Wistia
- Workato
- Zendesk
- dbt
- go+
- jQuery
- matplotlib
- pandas
- reCAPTCHA
Community
