Optimizely | Company Profile - Revenue, Headcount, Tech Stack, Contacts
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Overview
Optimizely is a digital experience platform (DXP) provider based in San Francisco. Founded in 2010, the company helps marketing and product teams create, optimize, and personalize digital experiences across various channels. With a workforce of nearly 1,500 employees and over 10,000 businesses served globally, the company emphasizes a commitment to diversity, equity, and inclusion.
Initially starting as a self-serve A/B testing tool, the organization has evolved into a comprehensive suite of services, including experimentation and optimization tools, AI-powered personalization, and a content marketing platform. Its flagship product, Optimizely One, is an AI-accelerated operating system designed for marketers to manage content lifecycles and enhance customer interactions. The company has received industry recognition, including leadership in the 2025 Gartner Magic Quadrant for Personalization Engines and Content Marketing Platforms.
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