Onward Reserve | Company Profile - Revenue, Headcount, Tech Stack, Contacts
Onward Reserve is a lifestyle apparel brand founded in 2012 by TJ Callaway.
Industry & Market
Funding Information
Headcount Distribution
By Department
Department Breakdown
Keywords & Focus Areas
Overview
Founded in 2012 by TJ Callaway, this lifestyle apparel brand specializes in Southern men's clothing that blends laid-back hospitality with modern sophistication and quality craftsmanship. Drawing inspiration from authentic experiences, the brand was conceived during a hunting trip in Onward, Mississippi and launched as an online retailer.
Since its inception, the company has expanded to flagship stores in Athens and Atlanta, as well as additional locations throughout the Southeast. It offers a curated mix of men's apparel, performance garments, sportswear, and carefully selected accessories. Emphasizing immersive retail experiences, the brand is driven by a commitment to community and authenticity encapsulated in the motto, "Live Authentically."
Key Metrics
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Contact
Technology Stack
Analytics & Tracking
Social & Marketing
Database & Backend
Cloud & Infrastructure
Productivity
How to sell to Onward Reserve
Buyer Teams to Target
Merchandising & Product Development
Merchandise Manager, Product Development Lead, Apparel Buyer, Private Label Sourcing Manager, Textile Innovation Specialist, Product Line ManagerE-Commerce & Digital Operations
E-Commerce Director, Digital Marketing Manager, E-Commerce Operations Analyst, Customer Experience Lead, Web Optimization Manager, Online MerchandiserRetail Operations & Store Management
Retail Operations Manager, Store Manager, Retail Inventory Lead, Regional Sales Manager, Retail Experience Coordinator, Visual MerchandiserMarketing & Brand Partnerships
Brand Manager, Partnerships Lead, Social Media Strategist, Marketing Project Manager, Community Engagement Director, Influencer Relations SpecialistWhat they buy
- Performance fabrics and innovative textiles
- E-commerce platforms and analytics tools
- Retail POS and inventory management systems
- Digital marketing and advertising services
- Store fixtures and visual merchandising solutions
- Customer experience and CRM software
- Payment processing and buy-now, pay-later platforms
Signals to watch
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