Mimi's Rock (FitLife Brands) | Company Profile - Revenue, Headcount, Tech Stack, Contacts

Mimi's Rock (FitLife Brands) | Company Profile - Revenue, Headcount, Tech Stack, Contacts

Updated April 22, 2026
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Mimi's Rock Corp.

Employees5
Revenue$20M

Industry & Market

Primary Industry
mechanical or industrial engineering
Location
Oakville, Ontario, Canada
Public Trading
OTC: MIMNF

Funding Information

Annual Revenue
$20,034,000
Publicly traded company

Headcount Distribution

Total Employees
5
Departments
19

By Department

Department Breakdown

Finance
Accounting
Marketing
Support
Administrative
Arts And Design

Keywords & Focus Areas

manufacturingomega-3 fatty acidsvitamins and supplementswomen's health supplementsbeauty and wellnessanti-aging productsmen's health supplementsb2cdigital marketingvitamin c serumorganic skincaredigital advertisingcustomer engagementself-caresupply chain managementdigestive healthcollagen supplementswellness productsanti-agingbeauty serums+10 more
30 total keywords

Overview

Mimi's Rock is an online dietary supplement and wellness company based in Oakville, Ontario, specializing in the marketing and distribution of dietary supplements, vitamins, skincare, and wellness products primarily through e-commerce channels. Its primary distribution channel is Amazon, supplemented by platforms like iHerb and eVitamins, and it operates a subscription model for select products targeting customers in the United States, Canada, and Europe.

With more than 30 products under the brands Dr. Tobias, All Natural Advice, and Maritime Naturals, Mimi's Rock focuses on compliance with health regulations and Canadian manufacturing. The company has reported significant sales success and continues to expand into global markets, emphasizing wellness, internal health, and beauty care solutions.

Key Metrics

Total Employees
XXXX
Total number of employees
Engineering
XX
Number of employees in the engineering department
Sales Team
$XX
Number of employees in the sales department
Marketing
XX
Number of employees in the marketing department
Founded
XXXX
Year the company was founded
Revenue
$XXX,XXX,XXX
Total revenue of the company
Total Funding
$XXX M
Total funding of the company
Market Cap
$XXX,XXX
Market cap of the company

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Contact

Company
Mimi's Rock (FitLife Brands)
Headquarters
610 Chartwell Rd, 202, Oakville, Ontario L6J 4A5, CA
Founded
2017
Industry
Mechanical or industrial engineering

Technology Stack

Analytics & Tracking

Google Tag Manager

Social & Marketing

Not found

Database & Backend

Not found

Cloud & Infrastructure

Not found

Productivity

Not found

How to sell to Mimi's Rock (FitLife Brands)

Buyer Teams to Target

E-commerce & Digital Operations

Director of E-commerce, E-commerce Manager, Digital Operations Lead, Amazon Marketplace Specialist, Customer Experience Manager, Supply Chain Analyst

Marketing & Brand Development

Chief Marketing Officer, Brand Manager, Digital Marketing Director, Growth Marketing Specialist, Content & Social Media Manager, Performance Marketing Analyst

Product Development & Quality

Head of Product Innovation, Formulation Scientist, Regulatory Affairs Manager, Product Development Manager, Quality Assurance Lead, Manufacturing Coordinator

Finance & Supply Chain

Chief Financial Officer, Finance Director, Logistics Manager, Procurement Lead, Inventory Manager, Order Fulfillment Specialist

What they buy

  • E-commerce platform and marketplace management tools
  • Digital marketing and advertising solutions
  • Logistics and order fulfillment services
  • Nutraceutical and supplement raw materials
  • Quality assurance and regulatory compliance tools
  • Customer engagement and CRM systems
  • Packaging and labeling suppliers

Signals to watch

πŸš€ Launch of new supplement or skincare productsπŸ—ΊοΈ Expansion into new international markets or sales platformsπŸ§‘β€πŸ’» Investments in digital marketing technologyπŸ“¦ Updates to logistics, fulfillment, or supply chain systemsπŸ«‚ Executive or leadership team changesπŸ’° Receipt of industry awards or recognition for growth

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