Nielsen Norman Group

Overview

Nielsen Norman Group (NN/g) is a UX consultancy founded in 1998 by Dr. Jakob Nielsen and Dr. Don Norman. The company specializes in evidence-based user experience research, training, and consulting to enhance technology interfaces for everyday users. With over 25 years of experience, NN/g has established itself as a trusted leader in the UX field, focusing on research-driven insights to help organizations improve designs and workflows.

NN/g offers a range of services, including usability testing, user research, and design guideline development for e-commerce, intranets, and websites. They provide practitioner-focused training and UX Certification programs, with many professionals participating in their courses. The company also shares free resources, such as articles, videos, and a weekly newsletter summarizing usability research. Notable products include research reports, the annual Intranet Design Awards, and established guidelines like Jakob Nielsen's 10 Usability Heuristics.

Basic Information

Contact Details

• Phone: +1 415-685-4230
• Website: nngroup.com
• LinkedIn: linkedin.com/company/nielsen-norman-group

Key Focus Areas & Initiatives

• Usability
• Website effectiveness
• Emotional design
• User experience
• Design thinking
• UX
• User experience research
• UX consulting
• Digital product design
• UX research for government
• UX research in healthcare
• User-centered design
• Consulting
• User behavior studies in UX
• UX research for mobile apps
• User experience strategy
• UX research data
• UX research reports
• UX research in retail
• UX research for enterprise software
• Client engagement
• UX research in digital transformation
• UX research for startups
• UX research for internal tools
• Evidence-based design
• Digital experience improvement
• User research techniques
• UX training courses
• Services
• Digital transformation
• Financial services
• Practical methods
• Practical UX methods
• UX research in customer experience
• User interface design
• UX research for B2B
• Industry influence
• UX practitioner training
• UX design principles
• Research publications
• User testing tools
• User research reports
• User research for digital products
• User feedback analysis
• Healthcare
• Digital usability testing
• User journey mapping
• User testing methodologies
• UX research for complex systems
• Empirical research
• UX metrics
• Design optimization
• Graphic design services
• UX research best practices
• Industry standards
• UX research in finance
• UX research in human-computer interaction
• UX training
• Heuristic evaluation
• UX guidelines
• User experience metrics
• Discount usability testing
• Analytics
• User research for accessibility
• UX research in user interface design
• User experience research reports
• UX research tools
• UX process
• UX research techniques
• UX best practices
• User testing techniques
• User behavior analysis
• Usability evaluation
• Practical UX guidance
• UX research publications
• User engagement
• UX certification
• UX case studies
• UX thought leadership
• User research
• UX research
• UX analytics
• User behavior insights
• UX research for B2C
• User experience improvement
• Field studies
• UX research for enterprise
• UX methodology
• Digital usability
• UX research for websites
• UX research for e-commerce
• UX research in information architecture
• UX research for SaaS
• UX workshops
• Customer experience
• Usability testing
• Training programs
• User behavior studies
• UX industry standards
• User research methods

Technologies Used

• AI
• Amazon SES
• DNSimple
• Gmail
• Google Apps
• MailChimp SPF
• Remote
• Slack
• Zendesk

Affiliated Organizations & Regional Branches