New Balance | Company Profile
Contact Information
Industry & Market
Company Metrics
Funding Information
Headcount Distribution
By Department
Department Breakdown
Technology Stack
Analytics & Tracking
Keywords & Focus Areas
New Balance
Overview
New Balance is a well-known sports footwear and apparel company founded in 1906 in Boston, Massachusetts. Initially established as the New Balance Arch Support Company, it focused on creating orthopedic arch supports. Over the years, New Balance transitioned into a major athletic footwear manufacturer, introducing its first running shoe, the Trackster, in 1961. The brand gained popularity during the fitness boom of the 1970s and 1980s with models like the 320 and 990, recognized for their fit and quality.
The company is committed to craftsmanship and ethical manufacturing, maintaining production facilities in the United States and the United Kingdom. New Balance offers a wide range of athletic shoes, including running, training, and specialty footwear, as well as sportswear and accessories. Its diverse customer base includes serious athletes, workers needing comfort, and casual wearers attracted to the brand's heritage. It emphasizes quality, fit, and innovation in its marketing, appealing to both performance-driven users and everyday consumers.
Basic Information
| Industry | sporting goods |
|---|---|
| Founded | 1906 |
| Revenue | $7.8B |
| Headquarters | 20 Guest Street, Boston, MA 02135, United States |
| Languages | English |
| Alexa Ranking | 8188 |
Contact Details
- Phone: +1 617-783-4000
- Website: newbalance.com
- LinkedIn: linkedin.com/company/new-balance
Key Focus Areas & Initiatives
- Running
- Outdoor
- Training
- Lifestyle
- Lacrosse
- Tennis
- Court
- Kids
- Apparel
- Baseball
- Track
- Field
- Soccer
- Skateboarding
- Softball
- Golf
- Cycling
- Hiking
- Sporting goods manufacturing
- Performance insoles
- Performance fit
- Foot health
- Performance comfort
- Performance cushioning technologies
- Performance shoes
- Heel counters
- Performance shoe features
- Performance features
- Consumer goods
- Performance footwear
- Performance design
- Sports apparel
- Performance
- Performance shoe technology
- Customer service
- Performance shoe fit
- Global sports market
- Performance innovation
- Footwear manufacturing
- Performance technology
- Orthopedic shoes
- Manufacturing
- Performance heel counters
- Performance shoe design
- B2C
- Custom fit shoes
- Wide width shoes
- Performance gel inserts
- Retail
- Performance shoe comfort
- Orthopedic footwear
- Streetwear
- Sporting goods
- Gel inserts
- Digital marketing
- Athlete-focused
- Footwear
- Sports equipment
- Heritage brand
- Performance cushioning
- Performance footbeds
- Performance shoe innovation
- Domestic manufacturing
- E-commerce
- Advanced cushioning
- Performance shoe durability
- Athletic footwear
- Ethical manufacturing
- Performance sportswear
- D2C
- Performance apparel
- Performance durability
- Distribution
- Consumer products & retail
- Sports
- Consumers
- Apparel & fashion
- Mechanical or industrial engineering
- Fashion
- Marketing & advertising
- Shoes
- Consumer internet
- Internet
- Information technology & services
- Outlet stores
- Shoe stores
- Shopping
- Sports wear
Technologies Used
- Akamai
- Atlassian Cloud
- Demandware Analytics
- Emarsys
- Microsoft Office 365
- Mimecast
- OneTrust
- Salesforce Commerce Cloud
- Salesforce Service Cloud
- Taboola Newsroom
- The Trade Desk
- TubeMogul
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