Masan Group

Overview

Masan Group Corporation is one of Vietnam's largest private sector conglomerates, headquartered in Ho Chi Minh City. The company operates across various sectors, including branded consumer goods, meat products, beverages, mining, and financial services through its subsidiaries. Founded in 2004, Masan has grown significantly, emphasizing acquisition-driven growth and serving Vietnam's evolving middle class with essential and modern lifestyle products.

Masan's key platforms include Masan Consumer Holdings, which leads the FMCG market with a wide range of products such as condiments, instant noodles, and bottled beverages. The company also offers affordable branded fresh chilled meat through Masan MEATDeli, utilizing advanced technology for quality assurance. Additionally, Masan High-Tech Materials operates the Nui Phao polymetallic mine, producing tungsten and other materials. With a strong presence in Vietnamese households and exports to 26 countries, Masan Group continues to expand its reach and product offerings.

Basic Information

Contact Details

• Phone: +84 286 2563 862
• Website: masangroup.com
• LinkedIn: linkedin.com/company/masan-group-official

Key Focus Areas & Initiatives

• Retail chain and branded consumer goods
• Food & beverage retail and manufacturing
• Meat processing and premium meat products
• Digital transformation and technology integration
• Brand portfolio management and development
• Consumer engagement and loyalty programs
• Supply chain optimization and logistics technology
• Market expansion in Vietnam and internationally
• Affordable pricing and consumer-centric innovation
• Online shopping and e-commerce integration
• Quality assurance and food safety standards
• Sustainable growth and environmental sustainability
• Mining and high-tech materials
• Financial services and investment management
• Market research and consumer insights
• Brand recognition and equity
• Modern lifestyle and household products
• Distribution network and retail expansion
• Corporate transparency and business performance
• Community responsibility and Vietnamese pride
• Innovation and product development

Technologies Used

• 24-7 Media
• ABAP
• Adobe Media Optimizer
• Azure Data Factory
• Azure Data Lake Storage
• Azure Event Hubs
• Azure Key Vault
• Azure SQL
• Bitrix
• Bootstrap Framework
• Cedexis Radar
• Charles Proxy
• CloudFlare Hosting
• Cloudflare DNS
• Databricks
• Delta Lake
• GRPC
• Google Analytics
• Google Cloud AutoML
• Google Cloud Platform
• Google Tag Manager
• MLflow
• MediaLets
• Microsoft Office 365
• Mobile Friendly
• Power BI Documenter
• PySpark
• Python
• REST
• React
• Red Hat JBoss Enterprise SOA Platform
• Remote
• SAP
• SAP ERP
• SQL
• Slack
• Terraform
• Tor
• Unity Catalog
• Vimeo
• go+

Affiliated Organizations & Regional Branches

• PROCONCO
• Agro Nutrition International Joint-Stock Company
• Phuc Long Careers
• Công ty TNHH MNS Feed Tiền Giang
• Phuc Long
• Masan Consumer Holdings
• VinCommerce - A member of Vingroup