Marktplaats

Overview

Marktplaats is the largest online classifieds and trading platform in the Netherlands, founded in 1999. The platform enables millions of users to buy and sell new and second-hand goods, services, and vehicles through an intuitive website and mobile app. With over 8 million unique monthly visitors and approximately 350,000 new listings daily, the marketplace hosts around 18.7 million active advertisements at any given time.

Operating out of Amsterdam, Marktplaats emphasizes self-managing customer-journey teams and supports the circular economy by facilitating the reuse of items. It holds a substantial share of the Dutch reuse market, collaborates with government organizations by sharing anonymized data to inform circular economy policies, and provides features such as secure payments, intuitive chat, and automated product price estimation tools for both private and business sellers.

Basic Information

Contact Details

• Phone: 803-603-307
• Website: marktplaats.nl
• LinkedIn: linkedin.com/company/marktplaats-nl

Key Focus Areas & Initiatives

• E-commerce and mobile commerce services
• Classifieds marketplace for consumer internet
• Local transactions and educational campaigns
• Sustainable consumption and shopping
• Promotion of circular economy and sustainability
• User engagement and review system
• Supporting the second-hand economy
• Platform scalability and environmental impact
• Secure transactions and marketplace leadership
• Chat functionality and messaging system
• Waste management and reduction programs
• Circular business models and advertising revenue
• Advanced search and filter tools
• Second-hand goods ecosystem
• Mobile experience and consumer goods
• Platform security and educational partnerships
• Advertisement features and active community
• CO2 emissions reduction and recycling education
• User trust, trust and safety measures
• Marketplace analytics and sustainable lifestyle
• Customer service and fraud prevention
• Secure payments and promotion of reused goods
• Online classifieds and sustainability initiatives
• Market dominance in Dutch reuse market

Technologies Used

• Adform
• Adobe Media Optimizer
• Amadesa
• Amazon Associates
• Amazon CloudFront
• AppNexus
• Atlassian Cloud
• Bing Ads
• Criteo
• DoubleClick
• DoubleClick Conversion
• DoubleClick Floodlight
• DoubleVerify
• Drawbridge
• Eloqua
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• Gmail
• Google AdSense
• Google Analytics
• Google Analytics Ecommerce Tracking
• Google Apps
• Google Dynamic Remarketing
• Google Font API
• Google Play
• Google Tag Manager
• Gumgum
• Integral Ad Science
• Linkedin Marketing Solutions
• LiveRamp
• Microsoft Office 365
• Moat
• Mobile Friendly
• Nanigans
• Open AdStream (Appnexus)
• OpenX - Exchange
• PubMatic
• RTB House
• Route 53
• Salesforce
• Salesforce Live Agent
• Salesforce Service Cloud
• SiteScout
• Stripe
• ThreatMetrix
• TripleLift
• UserZoom
• Vimeo
• Wistia
• comScore
• reCAPTCHA

Affiliated Organizations & Regional Branches