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MachineMax | Company Profile - Revenue, Headcount, Tech Stack, Contacts

2/18/2026

Contact Information

👤
MachineMax
🏢
MachineMax
📍
1 Canada Square,, Canary Wharf, London, England E14 5AB, GB

Industry & Market

Primary Industry
information technology & services
Location
London, England, United Kingdom

Company Metrics

👥Total Employees
49
⚙️Engineering
19
💼Sales Team
3
📈Marketing
2
📅Founded
2018
💰Revenue
3M

Funding Information

Latest Stage
Merger / acquisition
Annual Revenue
$3,000,000

Headcount Distribution

Total Employees
49
Departments
19

By Department

Department Breakdown

Engineering
Business Development
Support
Operations
Data Science
Sales
Others

Technology Stack

Analytics & Tracking

Google Tag Manager

Email & Communication

Gmail
Total: 14 technologies

Keywords & Focus Areas

fleet trackingfleet managementdata analysisutilisation reportingidling managementmachine utilisationheavy machine monitoringgeolocationit services & it consultingindustrial equipmentremote equipment monitoringhardware sensorscost reductionpredictive analytics toolssustainability reportingasset management systemcloud-based analyticsasset utilizationsafety compliance automationiot fleet sensors+10 more
30 total keywords

MachineMax

Overview

MachineMax is an equipment management platform based in London, United Kingdom, founded in 2018 through a collaboration between Shell and BCG Digital Ventures. The company focuses on providing real-time insights into heavy equipment and off-highway fleet operations, serving industries such as mining, construction, and equipment rental.

Its IoT-enabled platform integrates data from multiple sources, including OEM telematics and third-party sensors, to deliver machine tracking, performance monitoring, predictive maintenance, and cloud-based analytics. The goal is to help businesses minimize downtime, reduce fuel consumption, improve productivity, and lower carbon emissions. The company has notable partnerships with Imerys, SigmaRoc, Select Plant Hire, and integrates with Fiix for CMMS software, operating globally and delivering tailored solutions for a diverse client base.

Basic Information

Industry information technology & services
Founded 2018
Revenue 3M
Headquarters 1 Canada Square, Canary Wharf, London, England E14 5AB, United Kingdom
Parent Organization Shell

Contact Details

Key Focus Areas & Initiatives

  • Fleet tracking and management
  • Data analysis and utilization reporting
  • Idling and machine utilization management
  • Heavy equipment and geolocation monitoring
  • Remote equipment and hardware sensor integration
  • Cost reduction through predictive analytics tools
  • Sustainability and emissions reporting
  • Asset and fleet management systems
  • Cloud-based analytics and operational efficiency
  • Safety compliance automation
  • IoT sensor technology for fleet and equipment
  • Predictive maintenance and machine learning
  • Fuel efficiency optimization
  • Digital workflows and site management tools
  • Real-time data processing and alerts
  • Integration with third-party telematics and CMMS
  • Construction, mining, and equipment rental industry solutions
  • Asset lifecycle and performance monitoring
  • Site compliance and safety automation
  • Digital twin architecture and simulation
  • AI-driven insights for fleet and equipment operations

Technologies Used

  • AI
  • Amazon SES
  • Cloudflare DNS
  • Gmail
  • Google Apps
  • Google Cloud Hosting
  • Google Tag Manager
  • Hubspot
  • MailJet
  • Mobile Friendly
  • Remote
  • Slack
  • Webflow
  • Zoho SalesIQ

Affiliated Organizations & Regional Branches

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