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KUIU | Company Profile

11/7/2025

Contact Information

👤
KUIU
🏢
KUIU
📍
1920 N Lincoln St, #101, Dixon, California 95620, US

Industry & Market

Primary Industry
sporting goods
Location
Dixon, California, United States

Company Metrics

👥Total Employees
42
⚙️Engineering
5
💼Sales Team
8
📈Marketing
5
📅Founded
2011
💰Revenue
50M
Alexa Ranking#293120

Funding Information

Total Funding
$50.0M
Latest Stage
Private equity
Annual Revenue
$50,000,000

Headcount Distribution

Total Employees
42
Departments
19

By Department

Department Breakdown

Sales
Arts And Design
Engineering
Marketing
Information Technology
Support
Others

Technology Stack

Analytics & Tracking

Google AnalyticsGoogle Tag Manager

Social & Marketing

Facebook Custom AudiencesFacebook Login (Connect)Facebook WidgetGoogle AdWords ConversionGoogle Dynamic Remarketing

Development

Bootstrap Framework

Video & Media

YouTube

Email & Communication

Outlook
Total: 38 technologies

Keywords & Focus Areas

sporting goods manufacturing
1 total keywords

KUIU

Overview

KUIU is an American specialist in hunting gear and apparel, founded in 2011 by Jason Hairston. The brand is known for its ultralight, high-performance products tailored for demanding mountain environments and supports a direct-to-consumer business model, delivering innovative technology and premium materials at competitive prices.

The company offers advanced hunting apparel and gear, emphasizing technical features like waterproofing, windproofing, durability, packability, and breathability. Customers benefit from specialized packs with patented carbon fiber frames designed for diverse game pursuits. KUIU demonstrates a commitment to continuous product innovation, sourcing high-quality fabrics, and supports wildlife conservation through its Conservation Direct program. The organization also provides educational resources aimed at enhancing hunting skills and technology understanding.

Basic Information

Industry Sporting goods
Founded 2011
Revenue 50M
Headquarters 1920 North Lincoln Street, Dixon, California 95620, United States
Alexa Ranking 293120

Contact Details

Key Focus Areas & Initiatives

  • Ultralight, high-performance hunting gear and apparel
  • Direct-to-consumer business model
  • Technical clothing for mountain hunting
  • Durable, packable, waterproof, and breathable materials
  • Specialized hunting packs featuring patented carbon fiber frames
  • Continuous product innovation
  • Wildlife conservation through Conservation Direct program
  • Educational resources for hunting technology optimization

Technologies Used

  • AB Tasty
  • AI
  • Adobe Media Optimizer
  • AvantMetrics
  • Bing Ads
  • Bootstrap Framework
  • BounceExchange
  • Criteo
  • DoubleClick
  • DoubleClick Conversion
  • DoubleClick Floodlight
  • Dstillery
  • Facebook Custom Audiences
  • Facebook Login (Connect)
  • Facebook Widget
  • FullStory
  • Google AdSense
  • Google AdWords Conversion
  • Google Analytics
  • Google Dynamic Remarketing
  • Google Font API
  • Google Maps
  • Google Places
  • Google Tag Manager
  • Klaviyo
  • Mailchimp Mandrill
  • Mobile Friendly
  • Multilingual
  • Outlook
  • Paypal
  • Pingdom
  • Render
  • SearchSpring
  • Segment.io
  • Shopify
  • The Trade Desk
  • Yotpo
  • YouTube

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