ICICI Securities

Overview

ICICIDirect is an online retail trading and investment platform operated by ICICI Securities Limited, a subsidiary of ICICI Bank Ltd. Established in May 1995, it has become a comprehensive financial services provider for retail investors, institutional clients, corporates, high net-worth individuals, and government entities.

The platform offers a wide range of services, including online equity and derivatives trading, mutual fund distribution, wealth management, and investment banking. Customers can access various financial products such as stocks, insurance, government bonds, and National Pension Scheme subscriptions. ICICIDirect emphasizes convenience and advanced trading features, managing assets exceeding ₹7 lakh crore and serving over 91,000 high net-worth clients. With a legacy of over 27 years, it maintains a strong reputation in the financial services industry.

Basic Information

Contact Details

• Phone: +91 22 6807 7100
• Website: icicidirect.com
• LinkedIn: linkedin.com/company/icicidirect
• Facebook: facebook.com/icicidirect
• Twitter: twitter.com/icici_direct

Key Focus Areas & Initiatives

• Online trading
• Full service broker
• Equity
• Commodities
• Forex
• Derivatives
• Mutual funds
• Fixed income
• SGB
• Global investing
• Loans
• Research
• Market sentiment analysis
• Portfolio analysis
• Client-specific investment strategies
• Retail
• Targeted investment plans
• Investment research analytics
• Customer support
• Tax planning
• Client portfolio
• B2C
• Online brokerage
• Investment advisory
• Investment banking
• Customer education
• NPS services
• Derivatives trading platform
• Customized wealth solutions
• Risk assessment tools
• Digital wealth management
• Digital investment
• Market research
• Overseas trading services
• Financial education platform
• Investment platform
• Corporate finance
• Derivatives trading
• Automated trading algorithms
• Market updates
• Trading APIs
• Mutual funds distribution
• Financial research
• Stock trading
• Insurance services
• Online trading platform
• Investment advice
• Government securities
• Financial planning
• Market intelligence tools
• Stock broking
• Research-backed portfolios
• Trading tools
• Risk management
• Algorithmic trading
• Asset management
• Stock brokerage
• Securities and commodity contracts intermediation and brokerage
• Regulatory compliance
• Securities trading
• Financial products
• Advanced trading APIs
• Financial literacy
• Portfolio optimization
• Real-time market data
• Wealth management
• Personalized financial advice
• Insurance
• Research reports
• Digital investing
• Market analysis tools
• Thematic portfolios
• Market trend forecasting
• Portfolio management
• Market indices
• Market analysis
• Online share trading
• Low brokerage
• Retirement solutions
• IPO
• Stock screener
• E-ATM
• Futures and options
• ETF
• SIP
• NPS
• Currency trading
• Demat account
• Trading platform
• Real estate investment trust
• Commodity trading
• Margin trading
• Portfolio management services
• Customer care
• Corporate services
• Live market commentary
• Financial learning
• Wealth solutions
• Brokerage services
• Execution algorithms
• Good till triggered orders
• Automated trading
• Flash trade
• One click equity
• Corporate bonds
• Self learning modules
• Equity trading
• Advanced charts
• Performance analytics
• Investment strategies
• Digital investment platform
• Financial calculators
• Wealth insights
• Risk profiling
• Finance
• Education
• Distribution
• Capital markets
• Investment management
• B2B

Technologies Used

• Adobe Media Optimizer
• Akamai DNS
• Amazon AWS
• Amazon CloudFront
• Amazon SES
• Bing Ads
• Bootstrap Framework
• Cedexis Radar
• DoubleClick
• DoubleClick Conversion
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• Google AdSense
• Google AdWords Conversion
• Google Analytics
• Google Dynamic Remarketing
• Google Font API
• Google Maps
• Google Maps (Non Paid Users)
• Google Play
• Google Tag Manager
• Highcharts JS Library
• Hotjar
• Intercom
• Linkedin Marketing Solutions
• Microsoft Office 365
• Mixpanel
• Mobile Friendly
• Omniture (Adobe)
• Outlook
• React Redux
• SOASTA
• SoundCloud
• Twitter Advertising
• Vimeo
• YouTube
• reCAPTCHA

Affiliated Organizations & Regional Branches

• Multipie.co