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Harley-Davidson Motor Company | Company Profile

10/16/2025

Contact Information

πŸ‘€
Harley-Davidson Motor Company
🏒
Harley-Davidson Motor Company
πŸ“
3700 W Juneau Ave, Milwaukee, WI 53208, US

Industry & Market

Primary Industry
automotive
Location
Milwaukee, Wisconsin, United States
Public Trading
NYSE: HOG

Company Metrics

πŸ‘₯Total Employees
2,890
βš™οΈEngineering
709
πŸ’ΌSales Team
630
πŸ“ˆMarketing
197
πŸ“…Founded
1903
πŸ’°Revenue
4.8B
Alexa Ranking#17734

Funding Information

Market Cap
$5.1B
Annual Revenue
$4,786,406,000
Publicly traded company

Headcount Distribution

Total Employees
2,890
Departments
19

By Department

Department Breakdown

Engineering
Sales
Information Technology
Marketing
Operations
Finance
Others

Technology Stack

Analytics & Tracking

Google AnalyticsGoogle Tag ManagerSOASTA

Social & Marketing

Facebook Custom AudiencesFacebook Login (Connect)Facebook WidgetGoogle AdWords ConversionGoogle Dynamic Remarketing

Development

Bootstrap Framework

Video & Media

VimeoZencoder

Email & Communication

Outlook
Total: 71 technologies

Keywords & Focus Areas

motorcycle manufacturingconsumer non-durablesmotor vehicle manufacturingmotorcycle customization optionsmotorcycle accessoriesmotorcycle companyharley-davidson historycustom paint jobsriding gearcustomization optionscommunity engagementmotorcycle safety innovationsmanufacturing processmotorcycle brand recognitionspecial edition motorcyclesonline storemotorcycle repairmotorcycle enthusiastperformance parts upgradesracing heritage bikes+10 more
30 total keywords

Harley-Davidson Motor Company

Overview

Established in 1903 in Milwaukee, Wisconsin, this distinguished American motorcycle manufacturer is renowned for its heavyweight motorcycles featuring iconic V-Twin engines. Founded by William S. Harley and the Davidson brothers, the organization has evolved into the world’s largest motorcycle manufacturer with a reputation for quality, innovation, and customer service.

The company’s diverse lineup includes cruiser, touring, and custom motorcycle models, which appeal to riders seeking both performance and classic style. Comprehensive services are offered through authorized dealerships, including maintenance and parts supply. Community engagement is a hallmark, with organized rider events and the Harley Owners Group (H.O.G.) fostering strong connections among motorcycle enthusiasts worldwide.

Basic Information

Industry Automotive
Founded 1903
Revenue 4.8B
Headquarters 3700 West Juneau Avenue, Milwaukee, WI 53208, United States
Languages English
Alexa Ranking 17734

Contact Details

Key Focus Areas & Initiatives

  • Motorcycle manufacturing
  • Motor vehicle manufacturing
  • Motorcycle customization options
  • Motorcycle accessories
  • Custom paint jobs
  • Riding gear
  • Community engagement
  • Motorcycle safety innovations
  • Manufacturing process
  • Brand recognition
  • Special edition motorcycles
  • Online store
  • Motorcycle repair
  • Performance parts upgrades
  • Racing heritage bikes
  • Touring motorcycles
  • Performance motorcycles
  • Motorcycle lifestyle products
  • Electric bikes
  • Market expansion
  • Motorcycle touring
  • Motorcycle sales
  • Global presence
  • Riding community events
  • Lifestyle branding
  • Motorcycle safety features
  • Automotive parts and accessories
  • Premium motorcycle brand
  • Dealer network
  • Racing history
  • Custom motorcycle parts
  • Performance tuning
  • Racing team sponsorship
  • Motorcycle performance
  • Motorcycle innovation
  • Product innovation
  • Electric motorcycle market
  • Riding safety technology
  • Community rides
  • Lifestyle merchandise
  • Motorcycle apparel
  • Crusier bikes
  • Motorcycle design
  • Online shopping
  • Retail

Technologies Used

  • AB Tasty
  • Adobe Media Optimizer
  • Amazon SES
  • AppNexus
  • Bazaarvoice
  • Bing Ads
  • BloomReach
  • Bluekai
  • Bootstrap Framework
  • BounceExchange
  • Brightcove
  • Cedexis Radar
  • CloudFlare CDN
  • CloudFlare Hosting
  • CrazyEgg
  • Decibel Insight
  • DoubleClick
  • DoubleClick Conversion
  • DoubleClick Floodlight
  • Drupal
  • Eloqua
  • Facebook Custom Audiences
  • Facebook Login (Connect)
  • Facebook Widget
  • Flashtalking
  • Gigya Registration
  • Gigya Registration as a Service
  • Google AdWords Conversion
  • Google Analytics
  • Google Dynamic Remarketing
  • Google Font API
  • Google Maps
  • Google Maps (Paid Users)
  • Google Play
  • Google Tag Manager
  • IgnitionOne
  • Krux
  • LiveRamp
  • MailChimp SPF
  • Marin
  • Microsoft Office 365
  • Mobile Friendly
  • MongoDB
  • Omniture (Adobe)
  • Outlook
  • Quantcast
  • RTB House
  • Remote
  • Rubicon Project
  • SOASTA
  • Salesforce
  • Salesforce Live Agent
  • Sendgrid
  • Stripe
  • Taboola
  • Teads
  • The Trade Desk
  • TribalFusion
  • TripleLift
  • Twitter Advertising
  • Typekit
  • UPS
  • UltraDns
  • Verisign Seal
  • Vimeo
  • Wistia
  • Yahoo Retargeting
  • Zencoder
  • iGoDigital
  • iTunes
  • reCAPTCHA

Affiliated Organizations & Regional Branches

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