GoldenScent

Overview

GoldenScent is a beauty and fragrance e-commerce platform based in Saudi Arabia, established in 2014 by Malik Al-Shehab and Ronny Froehlich. The company has become a leader in online retail for fragrances and beauty products in the MENA region. As of 2024, it serves customers in over 80 countries through its regional hubs across the GCC.

The platform offers a wide selection of 100% original perfumes and beauty products, featuring the world's largest fragrance library with over 20,000 items from more than 1,000 brands. This includes international and niche perfumes, Arabic and oriental fragrances, home scents, and select beauty products. GoldenScent also promotes exclusive digital-first direct-to-consumer brands like Candy Addict and House of Sarib, catering to enthusiasts, particularly Saudi youth and working women. The company focuses on providing a reliable shopping experience with easy navigation and premium packaging.

Basic Information

Contact Details

• Phone: +966 800 304 1112
• Website: goldenscent.com
• LinkedIn: linkedin.com/company/golden-scent

Key Focus Areas & Initiatives

• Online retail of fragrances and beauty products in the MENA region
• Providing a wide selection of 100% original perfumes and beauty products
• Largest fragrance library including 20,000+ items from 1,000+ brands
• Exclusive digital-first direct-to-consumer brands (e.g., Candy Addict, House of Sarib)
• Reliable shopping experience with premium packaging
• Serving customers in over 80 countries through regional GCC hubs

Technologies Used

• AI
• Amazon AWS
• Amplitude
• Bluekai
• Criteo
• DoubleClick
• DoubleClick Conversion
• DoubleClick Floodlight
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• Gmail
• Google Analytics
• Google Apps
• Google Dynamic Remarketing
• Google Font API
• Google Tag Manager
• Magento
• Mobile Friendly
• Outlook
• Route 53
• Twitter Advertising
• Varnish
• YouTube

Affiliated Organizations & Regional Branches