Glu Mobile

Overview

Glu Mobile is a prominent American developer and publisher of mobile games, founded in 2001 as Sorrent and rebranded in 2005 after merging with Macrospace. Headquartered in San Francisco, California, the company specializes in creating free-to-play games for smartphones and tablets, utilizing a freemium model that allows users to download games for free with optional in-app purchases.

The company has a diverse portfolio of original intellectual properties and licensed games, including popular titles like Kim Kardashian: Hollywood, Design Home, Covet Fashion, Diner DASH, and the MLB Tap Sports Baseball series. Glu Mobile targets casual and mid-core gamers globally, leveraging celebrity partnerships and a wide distribution network to reach audiences across the US, Europe, and Southeast Asia. In April 2021, Glu Mobile was acquired by Electronic Arts, integrating its mobile game development capabilities into EA’s mobile division.

Basic Information

Contact Details

• Phone: +1 415-800-6100
• Website: glu.com
• LinkedIn: linkedin.com/company/glu-mobile

Key Focus Areas & Initiatives

• Digital distribution of mobile games
• Diverse game portfolio including original IPs and licensed titles
• Freemium model and in-app purchases
• Celebrity partnerships
• Casual and mid-core gamer targeting
• Global mobile game distribution
• Cross-platform gaming experiences
• Analytics for player engagement and retention
• Live operations and game updates
• Licensed IP games and fashion games
• Game monetization and revenue streams
• Community building and social gaming
• Augmented reality and interactive experiences
• App store optimization

Technologies Used

• Adobe Media Optimizer
• Apache
• Cedexis Radar
• Google Font API
• Google Play
• Google Tag Manager
• Microsoft Office 365
• Mobile Friendly
• Outlook
• Remote
• Route 53
• Sigma
• Unruly Media
• Vimeo
• WordPress.org
• YouTube
• iTunes

Affiliated Organizations & Regional Branches

• Crowdstar
• MIG China
• PlayFirst