General RV Center | Company Profile - Revenue, Headcount, Tech Stack, Contacts
Contact Information
Industry & Market
Company Metrics
Funding Information
Headcount Distribution
By Department
Department Breakdown
Technology Stack
Analytics & Tracking
Social & Marketing
Email & Communication
Keywords & Focus Areas
General RV Center
Overview
As the largest family-owned RV dealership group in the United States, this organization has operated since 1962 with roots firmly planted in Michigan. Led by the founder's descendants, it manages over 20 full-service Supercenters across states like Michigan, Ohio, Florida, and North Carolina, annually selling more than 22,000 new and pre-owned RVs across a diverse selection of models and top brands.
Beyond RV sales, the business provides comprehensive service and repair centers, parts and accessories, and rental options at select locations. Its community impact extends via support for local initiatives and scholarships through the Richard Baidas Memorial Scholarship Fund. Growth has been achieved through acquisitions and new dealership launches, underpinned by strong manufacturer partnerships that ensure an extensive and competitively priced inventory.
Basic Information
| Industry | Retail |
|---|---|
| Founded | 1962 |
| Revenue | $827.6M |
| Headquarters | 25000 Assembly Park Drive, Wixom, Michigan 48393, United States |
| Languages | English |
| Alexa Ranking | 234,376 |
Contact Details
- Phone: +1 248-349-0900
- Website: generalrv.com
- LinkedIn: linkedin.com/company/generalrv
- Twitter: twitter.com/generalrvstore
- Facebook: facebook.com/GeneralRVCenter
Key Focus Areas & Initiatives
- RV sales and service
- RV parts and accessories
- Elite customer service
- Motorhomes and travel trailers
- Family ownership and leadership
- Community involvement and scholarships
- Regional dealership network
- Dealership facilities and store expansion
- Sustainable business practices
- Digital customer engagement
- Industry leadership and innovation
- RV rentals and online appraisals
- Employee development and training
- Customer loyalty programs
- Diverse inventory management
- Multi-state and multi-region presence
- Flexible RV financing options
- Modern and full-service RV centers
- Quality inspection and personalized delivery
- Events, shows, and virtual showroom experiences
Technologies Used
- Adobe Campaign
- Apple iPad
- BriteVerify
- CloudFlare Hosting
- Cloudflare DNS
- Facebook Conversion Tracking
- FedEx
- Gem
- Google Ads
- Google Maps
- Google Maps (Non Paid Users)
- Google Play
- Google Tag Manager
- MX Logic
- Meta Ads Manager
- Microsoft Office
- Microsoft Office 365
- Microsoft Windows Server 2012
- Mobile Friendly
- Outlook
- Remote
- Salesforce CRM Analytics
- Slack
- UPS
- iCIMS
Community
