Flybuys | Company Profile - Revenue, Headcount, Tech Stack, Contacts

Updated February 10, 2026

Industry & Market

No industry information available

Funding Information

No funding information available

Headcount Distribution

No headcount data available

Department Breakdown

No department data available

Keywords & Focus Areas

No keywords available

Overview

Australia's leading loyalty rewards program, established in 1994 through a partnership between Coles and Wesfarmers. With over 8.6 million active members, it allows users to earn and redeem points from everyday spending at more than 20 partner brands, including Coles, Bunnings Warehouse, and Kmart.

Headquartered in Melbourne, the program focuses on member loyalty, B2B data solutions through Unpacked by Flybuys, and internal operations. Members can collect points for rewards or travel bookings, while the B2B division provides marketing insights using first-party data. The organization prioritizes data investment and member personalization, consistently maintaining its reputation as a trusted household brand for nearly 30 years.

Key Metrics

Total Employees
XXXX
Total number of employees
Engineering
XX
Number of employees in the engineering department
Sales Team
$XX
Number of employees in the sales department
Marketing
XX
Number of employees in the marketing department
Founded
XXXX
Year the company was founded
Revenue
$XXX,XXX,XXX
Total revenue of the company
Total Funding
$XXX M
Total funding of the company
Market Cap
$XXX,XXX
Market cap of the company

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Contact

Founded
1994
Industry
information technology & services

Technology Stack

Analytics & Tracking

Google Tag Manager

Social & Marketing

Facebook Custom AudiencesFacebook Login (Connect)Facebook WidgetGoogle AdWords Conversion+1 more

Database & Backend

AWS SDK for JavaScriptAkamai Connected Cloud (formerly Linode)

Cloud & Infrastructure

AWS SDK for JavaScriptAkamai Connected Cloud (formerly Linode)Amazon AWSAtlassian Cloud+1 more

Productivity

Not found

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