Flybuys | Company Profile - Revenue, Headcount, Tech Stack, Contacts
2/10/2026
Contact Information
👤
Flybuys
🏢
Flybuys
📍
PO Box 12125, A'Beckett Street, melbourne, victoria, Other, 8006
Industry & Market
Primary Industry
information technology & services
Location
Melbourne, Victoria, Australia
Company Metrics
👥Total Employees
179
⚙️Engineering
61
💼Sales Team
N/A
📈Marketing
11
📅Founded
1994
💰Revenue
10M
Alexa Ranking#30547
Funding Information
Annual Revenue
$10,000,000
Publicly traded company
Headcount Distribution
Total Employees
179
Departments
19
By Department
Department Breakdown
Engineering
Data Science
Business Development
Product Management
Marketing
Operations
Others
Technology Stack
Analytics & Tracking
Google Tag Manager
Social & Marketing
Facebook Custom AudiencesFacebook Login (Connect)Facebook WidgetGoogle AdWords ConversionGoogle Dynamic Remarketing
Email & Communication
Outlook
Total: 43 technologies
Keywords & Focus Areas
it services & it consultingloyalty schemereward program australiareward program innovationdigital rewardsreward program for retail and financial sectorsreward program digital platformreward program member basepersonalized shopping offersreward program member engagementreward program rewards optionstravel rewardsreward program technologyreward program customer datareward program customer rewardsreward program with data privacy focusreward program for loyalty and rewardsreward program with advanced analyticsreward program customer loyalty toolsreward program for telecommunications+10 more
30 total keywords
Flybuys
Overview
Australia's leading loyalty rewards program, established in 1994 through a partnership between Coles and Wesfarmers. With over 8.6 million active members, it allows users to earn and redeem points from everyday spending at more than 20 partner brands, including Coles, Bunnings Warehouse, and Kmart.
Headquartered in Melbourne, the program focuses on member loyalty, B2B data solutions through Unpacked by Flybuys, and internal operations. Members can collect points for rewards or travel bookings, while the B2B division provides marketing insights using first-party data. The organization prioritizes data investment and member personalization, consistently maintaining its reputation as a trusted household brand for nearly 30 years.
Basic Information
| Industry | information technology & services |
|---|---|
| Founded | 1994 |
| Revenue | 10M |
| Headquarters | A'Beckett St, Melbourne, Victoria, 3000, Australia |
| Alexa Ranking | 30547 |
Contact Details
- Phone: +61 13 11 16
- Website: flybuys.com.au
- LinkedIn: linkedin.com/company/flybuys
Key Focus Areas & Initiatives
- IT services & consulting
- Loyalty scheme and reward program innovation
- Digital rewards and digital loyalty platform
- Reward program for retail, financial services, and telecommunications
- Personalized shopping offers and member engagement
- Travel rewards and redemption options
- Data-driven marketing and customer analytics
- Advanced analytics and member personalization tools
- Active member base and multi-sector partnerships
- Coalition loyalty program and broad partner network
- Customer loyalty management and engagement
Technologies Used
- .NET
- AI
- AWS SDK for JavaScript
- Adobe Campaign
- Adobe Media Optimizer
- Akamai Connected Cloud (formerly Linode)
- Amazon AWS
- Android
- AppNexus
- Atlassian Cloud
- Braze
- Calabrio Teleopti Workforce Management
- Cloudinary
- Confluence
- Deluxe Payroll and HR Solutions
- DoubleClick
- DoubleClick Conversion
- DoubleClick Floodlight
- Facebook Custom Audiences
- Facebook Login (Connect)
- Facebook Widget
- Go1
- Google AdWords Conversion
- Google Dynamic Remarketing
- Google Play
- Google Tag Manager
- Hotmail
- Humanforce
- Mailchimp Mandrill
- MediaMath
- Micro
- Microsoft Excel
- Microsoft Office 365
- Mobile Friendly
- Nielsen NetRatings
- Omniture (Adobe)
- Outlook
- Route 53
- Slack
- Snowflake
- Sugar CRM
- The Trade Desk
- Zendesk
Community
