Flybuys | Company Profile - Revenue, Headcount, Tech Stack, Contacts
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Overview
Australia's leading loyalty rewards program, established in 1994 through a partnership between Coles and Wesfarmers. With over 8.6 million active members, it allows users to earn and redeem points from everyday spending at more than 20 partner brands, including Coles, Bunnings Warehouse, and Kmart.
Headquartered in Melbourne, the program focuses on member loyalty, B2B data solutions through Unpacked by Flybuys, and internal operations. Members can collect points for rewards or travel bookings, while the B2B division provides marketing insights using first-party data. The organization prioritizes data investment and member personalization, consistently maintaining its reputation as a trusted household brand for nearly 30 years.
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