European Wax Center

Overview

European Wax Center (EWC) is a leading provider of waxing services in the United States, founded in 2004 in Aventura, Florida. The company operates over 1,000 locations nationwide, primarily through a franchise model that began in 2008. Headquartered in Plano, Texas since 2019, EWC emphasizes a luxurious and consistent waxing experience using its proprietary Comfort Wax® and a four-step process delivered by professionally trained estheticians in private suites.

EWC specializes in professional waxing services for all body areas, offering high-quality and affordable options tailored to individual needs. The company also provides cosmetic products, including skincare items that complement its services. EWC focuses on unit growth and customer satisfaction, supporting franchisees in creating a resilient business model in the waxing market.

Basic Information

Contact Details

• Phone: +1 469-264-8123
• Website: waxcenter.com
• LinkedIn: linkedin.com/company/european-wax-center

Key Focus Areas & Initiatives

• Hair removal
• Body waxing
• Bikini waxing
• Brazillian waxing
• Franchise model
• Beauty services
• Brand awareness campaigns
• Online booking
• Customer experience
• Standardized service quality
• Beauty and personal care retail
• Data analytics
• Skin care products
• Customer service
• Self-care
• Comfort Wax®
• Luxurious waxing experience
• Pre- and post-wax skincare
• Personal care franchise
• Wellness
• Digital marketing
• Professional estheticians
• Franchise operations
• Private waxing suites
• Customer engagement
• Customer retention
• Hygienic environment
• Men's waxing services
• Brazilian waxing
• Eyebrow waxing
• Facial waxing
• Full body waxing
• Laser hair removal
• Ingrown hair serum
• Smooth skin
• First wax free promotion
• Wax passes
• EWC rewards program
• Customer rewards
• Beauty consultations
• Referral program
• Grooming services
• Gift cards
• Travel kits
• Skincare routines
• Post-wax care
• Sensitive skin expertise
• Appointment confirmations
• Sanitization standards
• Personal grooming

Technologies Used

• ADP Workforce Now
• AI
• Acxiom
• Adobe Media Optimizer
• Amadesa
• Amazon AWS
• AppNexus
• Bing Ads
• Bluekai
• Bootstrap Framework
• Brightroll
• C3 Metrics
• CallRail
• Cedexis Radar
• Circle
• Connect
• Curebit
• DoubleClick
• DoubleClick Conversion
• DoubleClick Floodlight
• ElasticEmail
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• Gemini
• Google AdWords Conversion
• Google Analytics
• Google Dynamic Remarketing
• Google Font API
• Google Maps
• Google Maps (Non Paid Users)
• Google Places
• Google Play
• Google Tag Manager
• Hotjar
• Klaviyo
• Linkedin Marketing Solutions
• MailChimp SPF
• Microsoft Excel
• Microsoft Office 365
• Microsoft PowerPoint
• Mimecast
• Mobile Friendly
• Monetate
• Multilingual
• New Relic
• Outlook
• Rackspace MailGun
• Recharge Payments
• Remote
• Segment.io
• Shopify
• Shopify Plus
• Slack
• Taboola Newsroom
• The Trade Desk
• TikTok
• Typekit
• UPS
• Vanta
• Vimeo
• WP Engine
• reCAPTCHA