Croma

Overview

Croma is a leading retail chain in India specializing in consumer electronics and durable goods. Operated by Infiniti Retail Limited, a subsidiary of the Tata Group, it was founded in 2006 and has grown to over 550 stores across more than 200 cities. The company offers a comprehensive omnichannel shopping experience, featuring over 25,000 products from more than 500 brands, including smartphones, laptops, televisions, and home appliances.

The organization emphasizes customer service and hands-on product experiences in its large-format stores. It provides services such as same-day Express Delivery and post-purchase support through ZipCare. Additionally, the company develops over 400 private label products in-house, focusing on value and performance. A commitment to innovation and customer satisfaction has earned it multiple awards and recognition in the retail sector, reflecting a strong presence in both physical and digital markets.

Basic Information

Contact Details

• Phone: +91 1800 572 7662
• Website: croma.com
• LinkedIn: linkedin.com/company/infiniti-retail-limited-croma---a-tata-enterprise

Key Focus Areas & Initiatives

• Express delivery
• Retail store network
• Multi-brand electronics
• Product categories
• Retail store expansion
• Brand portfolio
• Brand partnerships
• Device protection services
• Retail customer loyalty
• Scalable IT infrastructure
• Digital transformation
• Electronics
• Own-label products
• Store expansion
• Customer satisfaction
• Own-label electronics
• Salesforce Service Cloud
• Online shopping
• Distribution
• Device protection
• Multi-brand products
• Retail customer engagement
• Omnichannel retail
• Retail innovation
• Retail store technology
• Retail technology
• E-commerce
• Home electronics
• Field service management
• Retail logistics
• B2C
• Product range
• Customer service
• Store network
• Customer experience
• Digital gadgets
• Customer satisfaction tools
• Maintenance services
• Retail store
• Consumer electronics
• Retail logistics optimization
• Digital infrastructure
• Accessories
• Retail operational efficiency
• Omnichannel shopping
• Retail digital transformation
• Last-minute delivery
• Omnichannel shopping experience
• Retail automation
• Services
• Brand recognition
• Retail service excellence
• Retail awards
• Retail expansion
• Brand portfolio management
• Mumbai headquarters
• Customer data management
• Customer data unification
• Retail IT infrastructure
• Tata Group
• Last-mile delivery
• Buy electronics
• Home appliances
• Laptops
• Smartphones
• Tablets
• Televisions
• Audio systems
• Cameras
• Gaming consoles
• Kitchen appliances
• Personal care electronics
• Smart home devices
• Wearable technology
• Gadgets
• Electronics sales
• Discounted electronics
• Electronics delivery
• Product warranty
• Online marketplace
• Secure payment options
• Product reviews
• Best deals
• Latest electronics
• Mobile accessories
• Refurbished electronics
• Tech support
• Gift cards
• Product comparison
• Home entertainment
• Wireless chargers
• Smart watches
• Fitness trackers
• Home security systems
• Electronic components
• Computing accessories
• Software licenses
• Electronic gadgets
• Tech gadgets
• Retail electronics
• Technology news
• Electronics trends
• Consumer products & retail
• Transportation & logistics
• Computer hardware
• Hardware
• Consumer internet
• Consumers
• Internet
• Information technology & services
• Enterprise software
• Enterprises
• Computer software
• B2B
• Mobile devices
• Mobile
• Wearable technologies
• Wearables
• Consumer goods
• Internet of things

Technologies Used

• AWS Trusted Advisor
• Adobe Marketing Cloud
• Akamai
• Akamai DNS
• AppDynamics
• Facebook Login (Connect)
• FullStory
• Google Cloud BigQuery
• Google Maps
• Google Maps (Non Paid Users)
• Google Tag Manager
• Mapbox
• Microsoft Azure Monitor
• Microsoft Excel
• Mobile Friendly
• Omniture (Adobe)
• Outlook
• React Redux
• SOASTA
• Slack