CDco (formerly Consumer Dynamics)

Overview

Founded in the early 1990s, this New York-based strategy and innovation consultancy specializes in consumer insight-driven ideas for marketing, branding, and product development across a range of industries such as technology, healthcare, food and beverage, personal care, beauty, and lifestyle brands. Operating as a privately-held firm with over 25 years of experience, it has established a strong presence in the professional services, marketing, and advertising sectors.

The consultancy delivers services in three areas: Insights, Strategy, and Innovation. Its approach relies on digital analysis, ethnography, and journey mapping to understand consumer motivations. Strategy services include brand positioning and go-to-market planning, while Innovation encompasses product development and brand identity creation. A proprietary methodology called the Hive™ enables co-creation with target consumers, supporting clients from startups to established brands in refining products and market strategies.

Basic Information

Contact Details

• Phone: +1 212-925-7400
• Website: consumerdynamics.com
• LinkedIn: linkedin.com/company/consumer-dynamics

Key Focus Areas & Initiatives

• innovation
• insights
• trends
• strategy
• messaging
• workshops
• advertising services
• business consulting & services
• brand strategy
• consumer goods
• marketing
• journey mapping
• consumer products & retail
• b2c
• startups
• go-to-market planning
• consulting
• customer experience
• b2b
• technology
• market segmentation
• product innovation
• portfolio management
• growth acceleration
• product development
• portfolio strategy
• consumer research
• strategy consulting
• management consulting services
• consumer insights
• white space mapping
• consumer engagement tools
• trend analysis
• branding
• brand positioning
• market research
• services
• jobs to be done
• product design
• insight-driven strategies
• ethnography
• beta testing
• healthcare
• growth hacking
• impactful innovations
• information technology & services
• marketing & advertising
• management consulting
• consumers
• strategic consulting
• health care
• health, wellness & fitness
• hospital & health care

Technologies Used

• AI
• Amazon AWS
• Android
• Gmail
• Google Apps
• IoT
• Slack
• Webflow