CDco (formerly Consumer Dynamics) | Company Profile - Revenue, Headcount, Tech Stack, Contacts

Founded in the early 1990s, this New York-based strategy and innovation consultancy specializes in consumer insight-driven ideas for marketing, branding, and product development across a range of industries such as technology, healthcare, food and beverage, personal care, beauty, and lifestyle brands. Operating as a privately-held firm with over 25 years of experience, it has established a strong presence in the professional services, marketing, and advertising sectors.

The consultancy delivers services in three areas: Insights, Strategy, and Innovation. Its approach relies on digital analysis, ethnography, and journey mapping to understand consumer motivations. Strategy services include brand positioning and go-to-market planning, while Innovation encompasses product development and brand identity creation. A proprietary methodology called the Hive™ enables co-creation with target consumers, supporting clients from startups to established brands in refining products and market strategies.