Branch

Overview

Branch is a mobile attribution and app analytics platform that helps marketers enhance their digital presence across various channels. The company focuses on improving user engagement and ad performance through its comprehensive growth platform. Its main product categories include Engagement, Performance, and Activation, each aimed at optimizing campaign effectiveness and customer experiences.

The Engagement product enables personalized campaigns and linking experiences through tools like app deep links, QR codes, and smart banners. The Performance offering provides robust tracking, optimization, and fraud prevention across devices, while Activation bridges marketing channels to drive customer action. Branch is designed for growth-oriented marketing teams and businesses seeking to maximize their marketing impact in today's digital landscape.

Basic Information

Contact Details

• Phone: +1 650-209-6461
• Website: branch.io
• LinkedIn: linkedin.com/company/branch-metrics

Key Focus Areas & Initiatives

• Deep linking
• Mobile analytics
• Mobile referral
• Mobile install attribution
• Mobile growth
• Attribution
• Mobile ecosystem
• Mobile apps
• Martech
• Software development
• Campaign success measurement
• App marketing effectiveness
• Real-time tracking
• Cross-channel measurement
• Mobile marketing technology
• Big data
• Campaign performance
• Campaign attribution technology
• Cross-platform deep linking
• User data tracking
• User experience optimization
• User behavior insights
• Marketing campaign measurement
• User data insights
• Marketing optimization
• Growth marketing
• Mobile app growth
• Cross-device measurement
• Mobile ecosystem measurement
• User retention
• Real-time marketing analytics
• App install attribution platform
• Customer journey
• User experience enhancement
• Mobile app development
• User journey mapping
• Enterprise SaaS
• Campaign analytics
• Startups
• Digital marketing
• User acquisition
• Marketing analytics
• Deep linking solutions
• User engagement metrics
• Mobile growth tools
• App analytics solutions
• Mobile growth optimization
• Cross-platform attribution
• Cross-platform analytics tools
• Mobile app marketing
• User engagement tools
• Digital marketing analytics
• Web and app navigation
• Mobile user analytics
• Campaign tracking technology
• App engagement metrics
• Fraud detection
• User journey tracking
• Campaign performance analytics
• Mobile marketing
• E-commerce
• Campaign measurement
• Computer systems design and related services
• App marketing solutions
• Marketing spend optimization
• Campaign effectiveness tools
• Retail
• Mobile marketing analytics
• Campaign attribution
• Mobile ecosystem analytics
• User engagement analytics
• Cross-device tracking
• App growth analytics
• App engagement analytics
• Mobile campaign analytics
• Mobile analytics platform
• User data analytics
• Analytics tools
• Analytics and attribution
• Mobile marketing campaigns
• App analytics tools
• App analytics
• Multi-touch attribution
• User engagement
• Campaign attribution platform
• Cross-platform measurement
• Cross-device analytics
• Sophisticated algorithms
• Campaign optimization
• Campaign measurement tools
• User retention tools
• User experience
• User behavior analytics
• Campaign effectiveness measurement
• Advertising
• D2C
• Campaign tracking
• Multi-channel attribution
• Real-time analytics
• Deep linking technology
• Customer retention
• App install measurement
• Analytics infrastructure
• B2B
• Services
• Cloud services
• User journey analysis
• Marketing ROI
• Mobile user tracking
• User data collection
• Campaign performance measurement
• Mobile app analytics platform
• Digital transformation
• Mobile attribution platform
• Mobile app optimization
• Mobile app tracking
• User retention strategies
• Information technology and services
• App marketing analytics
• Mobile marketing ROI
• Mobile attribution
• Analytics
• App install attribution
• User analytics platform
• Real-time data analytics
• App growth strategies
• Mobile user acquisition
• Cross-platform user tracking
• Attribution platform
• B2C
• Finance
• Consumer products & retail
• Internet
• Enterprise software
• Enterprises
• Marketing & advertising
• Computer & network security
• Consumer internet
• Consumers
• UX
• Cloud computing
• Financial services

Technologies Used

• .GIS
• AI
• AVRO
• AWS SDK for JavaScript
• AWS Trusted Advisor
• Aerospike
• Amazon AWS
• Amazon DynamoDB
• Amazon S3
• Android
• Apache Druid
• Apache Flink
• Apache Iceberg
• Apache Kafka
• Atlassian Cloud
• Cross Pixel Media
• DemandBase
• Drift
• FOUNDATION
• Figma
• GRPC
• Gmail
• Gong
• Google Apps
• Grafana
• Greenhouse.io
• INAP
• Kotlin
• Kubernetes
• LeadsPedia
• LeafLink
• Lua
• Marketo
• Mixpanel
• NLP
• NetSuite
• OneTrust
• OpenTelemetry
• Remote
• Route 53
• SQL
• Salesforce
• Spark
• WP Engine
• Zendesk
• go+

Affiliated Organizations & Regional Branches

• AdLibertas, Inc.
• CLiKD