BCBGMAXAZRIAGROUP

Overview

BCBG Max Azria Group is a global fashion house founded in 1989 by designer Max Azria. The company embodies the "Bon Chic, Bon Genre" philosophy, offering contemporary women's clothing and accessories. It has developed a diverse portfolio of over 20 brands, including BCBGMaxAzria, Hervé Léger by Max Azria, and BCBGeneration, among others.

Specializing in women's apparel, the group offers eveningwear, bridesmaid dresses, bridal collections, and various accessories such as footwear, handbags, and fragrances. With over 550 retail locations worldwide and a robust e-commerce platform, it appeals to style-conscious women and has partnered with celebrities for high-profile events.

Basic Information

Contact Details

• Phone: +1 415-284-9168
• Website: bcbg.com
• LinkedIn: linkedin.com/company/bcbg-max-azria

Key Focus Areas & Initiatives

• womens contemporary
• highstreet apparel for retail
• wholesale
• international & license channels
• retail
• fashion
• designer
• apparel
• accessories
• shoes
• dresses
• retail apparel & fashion
• customer service
• women's clothing
• brand licensing
• global brand
• b2c
• fashion collaborations
• fashion accessories
• boutique stores
• global fashion group
• brand history
• retail innovation
• retail stores
• luxury apparel
• fashion house
• luxury fashion
• designer clothing
• women's fashion
• celebrity fashion
• hervé léger acquisition
• e-commerce
• international retail
• french-american fashion
• fashion licensing
• celebrity endorsements
• d2c
• contemporary apparel
• online shopping
• luxury goods
• max azria
• evening dresses
• eveningwear
• luxury accessories
• retail expansion
• swimwear
• footwear
• handbags
• luxury brand
• product licensing
• jewelry
• retail fashion
• womens dresses
• evening gowns
• cocktail dresses
• jumpsuits
• rompers
• wedding attire
• bridesmaid dresses
• maxi dresses
• midi dresses
• mini dresses
• white dresses
• black dresses
• sexy dresses
• tulle dresses
• neutral dresses
• sunglasses
• trending fashion
• fall color stories
• feminine details
• formal wear
• party dresses
• matching sets
• comfortable clothing
• shop clothing
• outerwear
• suiting
• bridal wear
• bachelorette party
• rehearsal dinner
• bridal shower
• workwear
• luxe fabrics
• special occasion dresses
• satin dresses
• velvet dresses
• sparkle dresses
• floral prints
• statement looks
• trendy styles
• evening wear
• holiday dresses
• seasonal trends
• soft romance
• best sellers
• sale clothing
• distribution
• consumer products & retail
• consumer goods
• consumers
• information technology & services
• shoe stores
• shopping

Technologies Used

• Afterpay
• Amazon Payments
• AppNexus
• Circle
• DoubleClick
• DoubleClick Conversion
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• Fastly CDN
• Google Dynamic Remarketing
• Google Font API
• Google Tag Manager
• JQuery 2.1.1
• Klarna
• Klaviyo
• Mailchimp Mandrill
• Microsoft Office 365
• Mobile Friendly
• OneTrust
• Outlook
• OwnerIQ
• Remote
• Render
• Shopify
• Shopify Plus
• Slack
• Stripe
• Taboola
• Yotpo
• Zendesk
• accessiBe

Affiliated Organizations & Regional Branches

• Marquee Brands