Arby's

Overview

Arby's is a well-known American fast-food restaurant chain founded in 1964 by brothers Forrest and Leroy Raffel in Ohio. The chain was established to provide a fast-food alternative focused on roast beef sandwiches, distinguishing itself from the hamburger-centric offerings of the time. The name "Arby's" is derived from the phonetic representation of "R" and "B," representing the founders' surname.

Arby's is recognized for its signature roast beef sandwiches, which are central to its menu. Over the years, the menu has expanded to include a variety of sandwiches, wraps, salads, and sides, such as the Beef 'n Cheddar sandwich and Curly Fries. The company has also introduced healthier options through its Lite Menu and Market Fresh line, which features deli-style sandwiches and salads. With a strong commitment to community engagement, Arby's supports youth-mentoring organizations through charitable initiatives. As a flagship brand under Inspire Brands, it continues to grow and innovate within the fast-food industry.

Basic Information

Contact Details

• Phone: +1 678-514-4100
• Website: arbys.com
• LinkedIn: linkedin.com/company/arby's

Key Focus Areas & Initiatives

• Brand marketing
• Restaurants and other eating places
• Brand loyalty
• Investment
• Digital ordering
• Catering
• Menu customization
• Signature sauces
• Menu personalization
• Menu variety
• High-quality ingredients
• Drive-thru service
• Consumer retail
• Menu innovation
• Advertising
• Digital engagement
• Sandwiches
• Franchising
• Brand loyalty programs
• Online ordering
• Social media marketing
• Customer engagement
• Delivery
• Mobile app
• Corporate social responsibility
• Quick service restaurant
• Customer experience
• Fast food
• Community support
• Brand storytelling
• Charitable foundation
• Community grants
• Digital coupons
• Marketing campaigns
• Value menu
• Nutrition guide
• Restaurant locations
• Curly fries
• Kids menu
• Desserts
• App ordering
• Tailgate meals
• Safety
• Guest feedback
• Corporate responsibility
• Community involvement
• Beverages
• Online coupons
• Apple Pay
• Google Pay

Technologies Used

• Adobe Media Optimizer
• Amazon AWS
• Amazon Associates
• Bing Ads
• Bootstrap Framework
• CSC Corporate Domains
• Cedexis Radar
• CloudFlare Hosting
• Cloudflare DNS
• DoubleClick
• DoubleClick Conversion
• DoubleClick Floodlight
• Dropbox
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• Gmail
• Google AdWords Conversion
• Google Analytics
• Google Apps
• Google Cloud Hosting
• Google Dynamic Remarketing
• Google Font API
• Google Maps
• Google Play
• Google Plus
• Google Tag Manager
• Google translate API
• Google translate widget
• Hotjar
• JobApp
• Linkedin Widget
• MediaMath
• Microsoft Office 365
• Mobile Friendly
• New Relic
• Nginx
• Optimizely
• Paypal
• People Matter
• Qualtrics
• Remote
• Sizmek (MediaMind)
• Vimeo
• WordPress.org
• Workday Recruit
• Yahoo Ad Manager Plus
• Yahoo Analytics
• reCAPTCHA

Affiliated Organizations & Regional Branches

• Arby's Franchising and Development