Amar Bank

Overview

PT Bank Amar Indonesia Tbk is a digital bank based in Surabaya, Indonesia. Founded in 1991 and rebranded in 2014, it focuses on serving the retail sector and micro, small, and medium enterprises (MSMEs). The bank offers a variety of financial products, including savings accounts, checking accounts, deposit accounts, and business loans.

Key offerings include the Tunaiku app, which provides fast, non-collateral loans aimed at customers without access to traditional credit, and the Senyumku app, which allows for convenient digital transactions. Recognized as a digital banking pioneer in Indonesia, particularly for microloans to underserved populations, the bank is publicly listed on the Indonesia Stock Exchange and maintains a commitment to financial inclusion and customer-centric service.

Basic Information

Contact Details

• Phone: +62 31 99015959
• Website: amarbank.co.id
• LinkedIn: linkedin.com/company/ptbank-amar-indonesia-tbk

Key Focus Areas & Initiatives

• Digital bank services
• Fintech-driven lending and funding
• Microloans for underserved populations
• Retail and MSME financing
• Cloud-based financial solutions and infrastructure
• Mobile app development (Tunaiku, Senyumku)
• Customer-centric digital financial products
• Financial inclusion and empowerment
• Real-time analytics and predictive analytics
• Digital transformation and cloud migration

Technologies Used

• AI
• Amazon AWS
• Atlassian Cloud
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• Gmail
• Google Analytics
• Google Apps
• Google Cloud Hosting
• Google Play
• Google Tag Manager
• Hotjar
• Mailchimp Mandrill
• Mobile Friendly
• New Relic
• Render