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Ally | Company Profile

11/10/2025

Contact Information

👤
Ally
🏢
Ally
📍
500 Woodward Ave, Detroit, MI 48226, US

Industry & Market

Primary Industry
financial services
Location
Detroit, Michigan, United States
Public Trading
NASDAQ: ALLY

Company Metrics

👥Total Employees
5,303
⚙️Engineering
1,311
💼Sales Team
617
📈Marketing
212
📅Founded
1919
💰Revenue
16.4B
Alexa Ranking#3000

Funding Information

Market Cap
$12.1B
Annual Revenue
$16,369,000,000
Publicly traded company

Headcount Distribution

Total Employees
5,303
Departments
19

By Department

Department Breakdown

Engineering
Sales
Business Development
Finance
Operations
Data Science
Others

Technology Stack

Analytics & Tracking

SOASTA

Social & Marketing

Facebook Login (Connect)Facebook Widget
Total: 18 technologies

Keywords & Focus Areas

auto financingauto servicingdealer servicescommercial financeally bankonline bankinghome loansinvestingcredit cardfinancial literacyvehicle service contractsfinancial technologycdsfree checkingirascompetitive interest ratesdiversityfinancetradingstock exchanges+10 more
30 total keywords

Ally

Overview

Ally Financial is a prominent digital financial services company and one of the top 25 financial holding companies in the U.S., serving approximately 11 million customers with total assets of $189.5 billion as of mid-2025. Founded in 1919, it has expanded from its roots in auto finance to offer a diverse range of financial products and services, including banking, auto finance, corporate finance, investing, and wealth management.

The organization emphasizes a customer-first approach, guided by values such as innovation, integrity, and community engagement. Ally is dedicated to financial education and social responsibility, evident in initiatives like the Ally Charitable Foundation. Its offerings include auto loans and leasing, online banking services, corporate financing solutions, self-directed trading, and personalized investment strategies. Ally promotes financial literacy through programs such as Ally Wallet Wise, providing free educational resources on various financial topics.

Basic Information

Industry financial services
Founded 1919
Revenue 16.4B
Headquarters 500 Woodward Avenue, Detroit, Michigan, United States, 48226
Languages English
Parent Organization General Motors
Alexa Ranking 3000

Contact Details

Key Focus Areas & Initiatives

  • Auto financing
  • Auto servicing
  • Dealer services
  • Commercial finance
  • Online banking
  • Home loans
  • Investing
  • Credit card
  • Financial literacy
  • Vehicle service contracts
  • Financial technology
  • Free checking
  • IRAs
  • Competitive interest rates
  • Diversity
  • Trading
  • Stock exchanges
  • Brokers
  • Major banks
  • Auto financing solutions
  • Investment services
  • Money market accounts
  • Auto finance customer experience
  • Brand engagement
  • Auto insurance products
  • Financial education
  • Auto leasing digital tools
  • Mobile banking
  • Auto protection
  • Community development
  • Wealth gap support
  • Auto finance risk management
  • Digital-first banking
  • Financial inclusion
  • Auto finance digital platform
  • Auto leasing
  • Fintech innovation
  • Auto leasing technology
  • Accessibility standards
  • Auto insurance tech
  • Mortgage loans
  • Auto finance digital transformation
  • Sustainability in finance
  • Brand visibility
  • Accessibility compliance
  • Financial planning
  • Auto insurance digital solutions
  • Automated investing
  • Community impact
  • Customer-centric
  • Customer engagement tools
  • Auto finance technology
  • Wealth support
  • Deposit accounts
  • Investment tools
  • Auto finance for dealers
  • Community impact programs
  • Investment advisory
  • Auto finance analytics
  • Carbon neutrality
  • Digital platform
  • Digital banking
  • Auto protection products
  • Venture-backed financing
  • Digital accessibility standards
  • Auto leasing services
  • Venture capital financing
  • Auto dealer support services
  • Investment accounts
  • Insurance
  • Auto leasing solutions
  • Financial inclusion initiatives
  • Innovation
  • Auto finance innovation
  • Sustainability
  • Auto insurance solutions
  • Community engagement
  • B2B
  • Robo portfolios
  • Corporate finance
  • Self-directed trading
  • Brand campaigns
  • Auto dealer financing
  • Sustainability initiatives
  • Banking
  • Economic mobility
  • Automated investment portfolios
  • Commercial banking
  • Investment
  • Auto finance
  • Auto dealer support
  • B2C
  • Financial literacy programs
  • User experience
  • Financial inclusion technology
  • Robo-advisors
  • Digital financial services
  • Auto insurance
  • Services
  • Personal finance
  • Personal advice
  • Auto loans
  • Customer experience
  • Savings accounts
  • Deposit products
  • Carbon footprint reduction
  • Investment advisory services
  • Private equity financing
  • Digital marketing
  • Community programs
  • Customer retention
  • Retail
  • Middle market financing
  • Wealth management
  • Saving accounts
  • Checking accounts
  • Credit cards
  • Mortgages
  • Securities brokerage
  • Credit products
  • Insurance products
  • High yield savings
  • Low fees
  • Competitive rates
  • Customer support
  • FDIC insured accounts
  • Home refinancing
  • Term life insurance
  • Market analysis
  • Stock research tools
  • Diverse investment options
  • Financial advisors
  • Fast deposits
  • Financial impact
  • Inclusive banking
  • Community support
  • Innovation in finance
  • Technical security
  • Privacy measures
  • Commission-free trading
  • Peer-to-peer payments
  • Customer commitment
  • Industry leadership
  • Education
  • Non-profit
  • Finance technology
  • Information technology & services
  • Financial exchanges
  • Environmental services
  • Renewables & environment
  • UX
  • Marketing & advertising
  • Investment management
  • Nonprofit organization management

Technologies Used

  • AI
  • Akamai
  • Apache
  • Avature
  • Confirmit
  • DoubleClick
  • Facebook Login (Connect)
  • Facebook Widget
  • Google Play
  • Microsoft Office 365
  • Mobile Friendly
  • Omniture (Adobe)
  • Pantheon
  • Piwik
  • SOASTA
  • Typekit
  • dynaTrace
  • iTunes

Affiliated Organizations & Regional Branches

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